Truecaller appoints Vikas Khanna as senior director, ad sales

BENGALURU: Truecaller has drafted in Vikas Khanna as senior director, ad sales, tasking him with scaling the company’s direct advertising business as it moves into the next phase of growth in India.

Khanna will lead Truecaller’s direct sales operation, with a mandate to deepen brand partnerships, drive adoption of premium direct-only inventory and build industry-vertical-led advertising solutions. The appointment comes as Truecaller doubles down on a more structured, outcome-driven ads strategy built around data, sharper measurement and AI-powered insights.

The shift includes tools such as the ROI of Trust framework, designed to help advertisers quantify impact in an environment where credibility and attention are increasingly scarce. Truecaller is positioning its ads business around trust-based engagement rather than blunt reach.

Khanna brings more than 25 years of leadership experience across print, television and digital media. He joins from senior roles spanning JioHotstar, Star Sports, iTV Network, TikTok, NewsX, CNBC-TV18, NDTV Network, The Times of India and Mail Today from the India Today Group.

His arrival bolsters the Truecaller Ads leadership bench at a time when brands are demanding accountability, precision and proof of performance from platforms.

As digital advertising chases relevance and results, Truecaller is betting on trust, data and seasoned leadership. With Khanna at the helm of ad sales, the platform is signalling that the next growth sprint will be measured not by noise, but by outcomes.