MUMBAI: Jayaram Nair, a seasoned brand activation guru, has launched Intensity, a joint venture with Tribes Communication, and is relocating...
MUMBAI: Natural is in. That is natural diamonds versus the lab-cultured diamonds. No further proof of that is needed than jewellery retail chain Jos Alukkas sales...
MUMBAI: If you are Amazon, you have to do something different, something amazing, something out of the box, right? Which is what Amazon India has done....
MUMBAI: She’s hoping to get Indian live entertainment lovers swooning in feverish delight. As general manager, India, for global live-entertainment discovery tech platform Fever Labs –...
MUMBAI: CNN-News18 has returned with the fourteenthh edition of its highly anticipated flagship awards platform, Indian of the Year (IOTY). Regarded as India’s biggest and most...
MUMBAI: That the food delivery and tech megacorp Zomato has big ambitions in the live space became apparent when it acquired PayTM’s Insider ticketing business for...
Mumbai: In today’s digital era, the importance of online brand building in the B2B sector is becoming increasingly evident. While many B2B companies have traditionally focused...
Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less...
MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, in association with campaign ambassador Mr. Amitabh Bachchan and NDTV, kicked off the 5th season of...
BENGALURU: Indian tractor manufacturer Escorts Limited (Escorts) has brought in a series of innovations to redefine the tractor market under the Powertrac Euro brand – the...
BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen...
BENGALURU: Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities. So far, a...
Daring, stupid, wild and innovative, are some of the campaigns that the biggest jeans brands in the country are currently running. In an attempt to connect...
Radio Mirchi has it, Red FM has it, so too Big FM, and now Radio City has gone and got itself one too. We are talking...
There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab...