MUMBAI: If 2024 was the year India’s media regulators sharpened their knives, 2025 was when they started swinging. Broadcasters, streaming...
MUMBAI: The bedroom is the new boardroom. India’s influencer marketing industry once dismissed as frivolous narcissism with ring lights crossed Rs 3,600 crore in 2024 and...
MUMBAI: They said disruption was coming. They were wrong. It’s already here. 2025 wasn’t just another year for India’s PR and communications industry, it was a...
MUMBAI: Indian sports rode a dizzying wave of contradictions. Cricket’s coffers were overflowing, women’s sports were finally commanding respect and rupees, tech was turning stadiums into...
RAIPUR: If 2024 was about stabilising the business, 2025 became the year FMCG brands paused, rethought, and recalibrated, says Akash Agrawalla, Co-founder of ZOFF Foods. In...
NATIONAL: As the dust settles on 2025, India’s television news industry resembles a gilded cage—grand in its architecture, yet increasingly confined by the shifting economics of...
MUMBAI: The revolution didn’t announce itself with fanfare. No dramatic unveiling, no watershed moment when everything changed overnight. Instead, 2025 became the year artificial intelligence stopped...
MUMBAI: If 2024 was about stabilising the business, 2025 became the year FMCG brands paused, rethought and recalibrated. Faced with uneven consumer demand, fluctuating input costs...
MUMBAI: If 2025 made artificial intelligence indispensable to marketing, 2026 will make it decisive. In this authored perspective, Nikhil Kumar, chief growth officerat mediasmart, argues that...
MUMBAI: It’s free, it’s fast, and it’s giving traditional Indian television the kind of thrashing usually reserved for cricket rivalries. Welcome to the world of Fast,...
In this article, Nivedita Anand, head of branding and strategic communications at the Thapar Institute of Engineering and Technology, reflects on a growing shift in higher...
MUMBAI: Lord Yama is keeping a close watch on India’s pay TV’s door, though from a distance, India’s pay-television industry, once the swaggering overlord of 151...
Masuma Siddique, founder and chief strategist of InkCraft Communications, looks back at 2025 as a reset year for advertising and marketing, one shaped by intention, restraint...
Dr. Vikas Katoch, Founder & CEO of Adomantra Digital India Pvt Ltd and a digital advertising specialist with over 14 years of experience, reflects on how...
MUMBAI: As 2025 draws to a close, India’s Hindi General Entertainment Channels (GECs) are a study in contrasts. The industry is effectively bifurcated into two distinct...
MUMBAI: For the advertising and marketing industry, 2025 marked a quiet but consequential reset. As content volumes ballooned and tools multiplied, audiences grew sharper in what...
MUMBAI: If 2024 was about recovery, 2025 was about conviction. As the curtain falls on this year, India’s real estate sector is celebrating one of its...
MUMBAI: For years, women were measured by restraint, by balance, by how well they fit into spaces never designed for them. Then they stopped fitting. They...
MUMBAI: The year 2025 proved Indian streaming has evolved from adolescence into aggressive adulthood. The market surged to approximately Rs 37,940 crore ($4.44 billion), with YouTube...
CHENNAI: The lights dimmed 1,460 times across India in 2025, and audiences showed up in force. Indian cinema did not just survive the year, it thrived,...
MUMBAI: 2025 will be remembered as the year India’s OTT industry stopped chasing scale for its own sake and began reckoning with how audiences actually consume...
MUMBAI: India’s advertising world spent 2025 holding on tight as the ground shifted beneath it. It was a year where everything moved at once: the market’s steady...
The wait for 100 billion USD M&E The 2012 Media and Entertainment (M&E) Outlook Report by the Confederation of Indian Industry (CII), an industry body, identified...
MUMBAI: India’s media and entertainment industry has emerged from disruption into a phase of reinvention in 2025, as storytelling adapts across screens and technology redraws how...
From mass sackings to AI anxiety, streaming wars to regulatory sledgehammers, 2025 was one of corporate pain—with the government playing enforcer, disruptor and occasional clown MUMBAI:...
MUMBAI: Some industries slow down gaming hit respawn. In a year when entertainment options multiplied and attention became gold dust, the global gaming sector didn’t merely keep pace, it accelerated, expanded...
MUMBAI: If curiosity had a catchphrase in 2025, it would almost certainly begin with a wake word. Across living rooms, kitchens and bedrooms, Indians turned to...
MUMBAI: At first glance, 2025 looked like just another year of steady growth for India’s digital marketing industry. Budgets rose, platforms expanded and campaigns kept coming. But...
MUMBAI: 2025 looked like a year in which nothing really happened. No seismic cultural wave, no creative renaissance, no industry-defining moment. Yet beneath that deceptive stillness,...
MUMBAI: Something fundamental shifted in India in 2025. Entertainment stopped being a casual diversion and became a deliberate choice, as intentional as deciding where to eat...
MUMBAI: India’s sports and media ecosystem is having a blockbuster year, but behind the flashy scoreboards lie silent battles for talent, revenue stability and technological readiness....
TOKYO: The trillion-dollar threshold is here. Global advertising spend will breach $1 trillion for the first time in 2026, growing 5.1 per cent and comfortably outrunning...
California: Indians asked Google everything in 2025-and they meant it. The tech giant’s annual search roundup reveals a nation simultaneously gripped by AI mania, cricket fever,...
MUMBAI: Snacks are some small nibbles you munch on just to satisfy your cravings sometimes. But it’s no surprise that consumption has surged in a big...
MUMBAI: Gaurav Banerjee does not come across as CEO nor as MD material when you meet him the first time. The bespectacled unassuming 47-year-old actually reminds...
MUMBAI: Subhash Chandra. No idea if today’s GenZ AND Gen Alpha know who he was. The freedom fighter in the 1940s believed in the use of...
MUMBAI: The buzzword dominating the industry in 2024 is undoubtedly artificial intelligence (AI). Whether or not it’s being fully adopted across the board remains a topic...
MUMBAI: As 2024 draws to a close, India’s media and entertainment sector has undergone a profound transformation, reshaping how content is created, distributed, monetised and consumed....
Indiantelevision.com brings you the folks who made a difference in 2024 to the media and entertainment industry. It will cover an eclectic bunch of executives and...
Mumbai: As 2023 came to a close, it marked a turbulent year for the media and entertainment industry. Extended strikes by the Writers Guild of America...
Mumbai: As 2023 winds down, reflecting on AI’s impact in the digital space is essential. Leading a digital agency, I’ve seen brands not just adapting but...
Mumbai: The financial services sector in India is growing at an unprecedented pace today, thanks to the increased proliferation of digital services. Amid this dynamic landscape,...
Mumbai: In the dynamic world of Indian sports, 2023 has been nothing short of a rollercoaster ride. Bringing up niche sports into the limelight and setting...
Mumbai: The communication industry entered a pivotal phase in 2023 with fresh challenges and invaluable lessons for the entire sector. New market dynamics like shifting consumer...
Mumbai: 2023 was an eventful year for digital advertising, where AI emerged as a driving force. Marketers also witnessed the rise in the popularity of Connected...
Mumbai: In the rapidly changing landscape of today, consumers are increasingly aware and conscious, driving brands to innovate continuously. Contemporary marketers need to stay on their...
Mumbai: Insight-driven storytelling, driving the collapse of disciplines: More focus was given to using insights that pique audience interest to drive visual storytelling, bettering reach and...
Mumbai: Gone are the days of kids simply consuming what runs on the TV or eating the cereal their parents picked. Rather, in today’s consumer landscape,...
Mumbai: As we embark on the journey into 2024, let’s cast a glance back at the pivotal events that shaped India’s marketing landscape in 2023. We...
Mumbai: The OTT sector at large has grown in India with a remarkable appetite originating from the smaller markets. On the AVOD front, the demand has...