NEW YORK: WPP Media has landed SC Johnson’s North America media account, clinching a significant win in one of the...
NATIONAL: Chtrbox has taken its first step outside India, setting up Dubai as its global hub and gateway to the Middle East in a bid to...
MUMBAI: After more than three decades of shaping media strategies and building brands, James Varghese is starting a fresh chapter. The veteran media professional has announced the...
MUMBAI: Publicis Groupe’s Starcom India has wrested Flipkart Group’s integrated media business in a Rs 750 crore coup, ending Essencemediacom’s long tenure on the account and...
BENGALURU: Bengaluru is being asked to rethink its New Year resolutions, not with gym goals or digital detoxes, but with cleaner containers, kinder habits and a...
MUMBAI: Starcom India has bagged itself a rather handsome prize: Walmart-owned Flipkart’s Rs 750 crore integrated media mandate, one of the plumpest account wins in Indian...
LAS VEGAS: Havas made a confident play at CES 2026, lifting the curtain on Ava, a global large language model portal designed to put artificial intelligence...
MUMBAI: After more than two decades of building some of India’s most recognisable consumer brands, marketing heavyweight Calvin John has struck out on his own. He...
DELHI: History was made in New Delhi as Sangeeta Barooah Pisharoty was elected the first woman president of the Press Club of India, capping a landslide...
LONDON: WPP Media has deepened its partnership with Google, securing privileged access to YouTube’s creator and content insights to supercharge the group’s creator-led marketing play. The...
NEW YORK: Trends used to take time. Now they arrive fully formed at breakfast and die by lunch. WPP Media has decided to stop chasing them...
MUMBAI: Touchstone LC has tapped Team Pumpkin to steer its digital and performance marketing in India, marking a fresh chapter in the learning solutions company’s growth playbook....
MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
INDIA: Nielsen’s Gracenote has launched Content Connect, a new platform that promises to drag connected-TV advertising into a more precise, program-level era. The tool gives agencies,...
PARIS: Havas has pounced on Bearded Kitten, scooping up the multi-award-winning experiential agency in a move that proves live brand experiences are no longer the industry’s...
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.The fast-growing investment platform has appointed WPP Media as its performance marketing partner,...
MUMBAI: India’s media and entertainment sector is trapped in a paradox. High growth, high opportunity, but persistently low institutional capital. At the CII Big Picture Summit,...
PARIS: Havas is buying Unnest, a French data consulting and engineering outfit, in a bid to beef up its ability to deploy AI-driven marketing solutions at...
BRUSSELS: The EU has handed Omnicom a clean bill of health for its $13.25bn all-stock takeover of Interpublic Group, firing the starting gun on the creation...
MUMBAI: Madison Media has landed the integrated media mandate for Navi Limited, the financial services firm, following a competitive pitch. The Bengaluru operation will handle the...
NEW DELHI: Life’s unpredictability demands stronger bonds—and literature provides the glue. That was the message from Kalli Purie, vice chairperson and executive editor-in-chief of the India...
MUMBAI: Dun & Bradstreet India has recruited Almas Khan as head of marketing and CSR, tasking her with turbocharging the company’s brand presence and sharpening its...
MUMBAI: If visibility is the game, the Namo Bharat Corridor is the new billboard in motion. NCRTC has invited bids to select a licensee for indoor...
LONDON: WPP’s battered shares sprang to life on Monday as whispers of a takeover bid sent the stock soaring as much as 6.7 per cent in...
MUMBAI: 1702 Digital is betting on experience to fuel its next growth spurt. The Mumbai-based consultancy, which bills itself as one of India’s fastest-growing full-service digital...
MUMBAI: Forget discounts and flash sales. India’s next e-commerce boom is getting a luxury makeover. WPP Media India has unveiled ‘Beyond Price Tags: The Power of...
NEW YORK: WPP, the world’s biggest advertising group, is being sued by investors who reckon the company misled them about the state of its struggling media...
MUMBAI: Wpp Media has won the integrated media mandate for five of Leeford Healthcare Limited’s strategic consumer brands, covering atl, full-funnel digital, e-commerce, q-commerce, performance marketing,...
NEW YORK: Two heavyweights of the advertising world are joining forces to take on the industry’s entrenched giants. Horizon Media Holdings and Havas have launched Horizon...
MUMBAI: Global advertising expenditure is set to surge by 7.4 per cent this year to $1.17trn, according to WARC’s latest forecast—the first upward revision in more...
MUMBAI: WPP Media has nabbed Vinish Mathews, former chief strategy officer at Mindshare India, to head its team Fulcrum operations across south Asia. The appointment marks...
NEW DELHI: Shikha Singh, the executive who helped Dailymotion crack the notoriously difficult Indian market, has jumped ship to join Marfeel, a Spanish adtech firm, as...
MUMBAI: Publicis Groupe India has elevated Krishna Mothey to senior vice president after six years with the agency. Mothey, who joined in 2019 to establish its...
BENGALURU: Havas India has launched Gate One, its global business and digital transformation consultancy, signalling that the Indian consulting market is too large—and growing too fast—to...
MUMBAI: Here’s one report which is not talking of doom and gloom as far as ad spends in India are concerned. India’s advertising market kicked off...
TOKYO: It was once viewed as a cheetah making a smooth and speedy dash to the finish tape as it went about muscling itself with acquisitions....
LOS ANGELES: : Parrot Analytics, the media analytics firm known for pioneering streaming valuation, has launched Sports Demand, billed as the most advanced global sports analytics...
MUMBAI: Sonal Jadhav has traded her corner office at Mindshare for the top job at Havas Media Network India, where she will serve as managing partner...
MUMBAI: Roshan Salian has been appointed associate vice president – key accounts at Magnon group, marking the latest step in a 15-year career in digital marketing....
MUMBAI: Reuters has reported that Publicis has hauled India’s antitrust regulator to the Delhi high court, accusing it of stonewalling requests for access to case files...
JAKARTA: WPP Media has promoted Mohit Sharma to president of client solutions, elevating a digital media specialist who has spent nearly three years navigating Indonesia’s rapidly...
MUMBAI: Havas Media Network India chief executive Mohit Joshi has been awarded media agency head of the year at the International Advertising Association (IAA) Leadership Awards...
MUMBAI: Global omnichannel agency Assembly has appointed Alap Ghosh as its first-ever chief executive officer for India, effective 1 August. Based in Mumbai, Ghosh will report...
MUMBAI: Nearly three decades ago, in the laid-back lanes of Kochi, three ex-Mudra execs took a punt on building an ad agency rooted in the South—but...
MUMBAI: Advertising veteran Ratheesh MS has taken charge as vice president at Starcom, the media agency under Publicis Groupe. His appointment follows a brief spell at...
MUMBAI: With Ajit Varghese heading back to Madison Media, this time as partner and group CEO of Madison Media & OOH, questions were being asked about...
MUMBAI : The humble print ad is still king of the farm, it seems, as a new report from Excellent Publicity, India’s ad-tech wizards, reveals that...
MUMBAI: Ajit Varghese is set to return to the world of advertising, taking the reins at Sam Balsara’s Madison as partner and chief executive officer. The...
What began in 2011 as a scrappy gamble by two advertising outsiders, Vaishal Dalal and Manan Joshi, has today morphed into one of Ahmedabad’s loudest success...
MUMBAI: Rohit Shaw has rejoined Havas Media Network as a senior vice president, a significant move for the integrated marketing strategist. Starting this July, Shaw will...