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MUMBAI: If television advertising were a red carpet, Hindi movies still stole the show in 2025 but the crowd was...
NEW DELHI: Rajnigandha is putting the spotlight where it believes the magic truly begins. Ingredients. The iconic mouth freshener brand from the Dharampal Satyapal Group has...
MUMBAI: When buildings speak, weak materials whisper and Aludecor wants contractors to listen before it’s too late. India’s ACP major Aludecor has rolled out a new...
MUMBAI: When walls start talking, ambition listens. Birla Opus Prime, the institutional arm of Birla Opus Paints housed under Grasim Industries, has rolled out a new...
MUMBAI: Bisk Farm, one of India’s favourite homegrown biscuit brands, is celebrating 25 years of tasty tradition with a sparkling new face, Hindi cinema superstar Shraddha...
MUMBAI: Before the fairy lights twinkle and the carols begin, Santa does a quiet safety check. That’s the festive twist in a new Christmas film from...
MUMBAI: Sometimes, Christmas magic doesn’t knock, it wanders. This festive season, Haier, in collaboration with SW Network, has released an AI-led holiday film that swaps spectacle...
MUMBAI: Some stories don’t break the internet, they break you a little, then build you right back up. MuscleBlaze’s new content series, India’s strongest unknowns, does...
MUMBAI: It’s the greeting that oils the wheels of Indian conversation: “Kaise ho? Sab theek?” Before you can say “cup of chai”, someone’s checking if you’ve...
Mumbai : A sultry 20-second condom advertisement caught millions of viewers off guard during the India versus South Africa cricket match, igniting fresh questions about advertising...
MUMBAI: If travel broadens the mind, Adani’s latest film does its best to warm the heart along the way. The Group has released “Aapke Safar Ke...
MUMBAI: What happens when half-Italian charm meets fully Italian craftsmanship? Asian Paints has found the perfect answer in its new WoodTech Emporio – Truly Italian campaign...
MUMBAI: This Diwali, one box is telling a story that’s anything but square. Welspun One, India’s leading real asset developer, has unboxed a festive surprise with...
MUMBAI: Diwali may be about lights, but Nutrica’s new festive film proves it’s the laughter that truly sparkles. With a blend of nostalgia, warmth, and playful...
MUMBAI: Who says sparkle only comes from diyas and fairy lights? This Diwali, Khetika, the clean label food brand known for its preservative-free goodness, reminds us...
MUMBAI: Who says only mums can multitask? Star Plus has just served a reality check on that stereotype with its new brand film Not Just Moms,...
MUMBAI: When it comes to diamonds, the script often writes itself sparkle, shine, forever. But Ivana Jewels has decided to flip the script, quite literally. In...
MUMBAI: They say love sticks, but Fevikwik takes it literally. The instant adhesive brand from Pidilite Industries has rolled out a new ad campaign that fuses...
MUMBAI: When crayons meet walls, most parents see red but Berger Paints wants them to see only smiles. India’s second-largest paint and coatings company has launched...
MUMBAI: Even the fittest man in India can get schooled especially when it comes to bread. In its latest campaign, The Health Factory (THF), makers of...
MUMBAI: Nestlé Milkmaid, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing...
MUMBAI: India’s television advertising market has hit the brakes. Ad volumes per channel tumbled 10 per cent in the first half of 2025 compared with the...
MUMBAI: Medimix launched its new TVC featuring celebrated Marathi actress Amruta Khanvilkar and popular Gujarati star Kinjal Rajpriya. The campaign marks a step in the brand’s...
MUMBAI: Godrej Yummiez has launched a campaign “Protein to bahana hai, Godrej Yummiez khaana hai”. Focused on the increasing need for everyday protein consumption, the campaign...
MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and...
Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals....
MUMBAI: In a world where phones shout louder than they think, AI+ Smartphone has quietly dropped the mic and a national campaign that says smart isn’t...
MUMBAI: In a country where dal-chawal is more than dinner, it’s comfort, memory, and belonging India Gate Basmati Rice has served up a new campaign that’s...
MUMBAI: When was the last time a solar ad made you smile? Vikram Solar’s first-ever TVC might just be that moment. In a heartwarming debut on...
MUMBAI: Mops may not start revolutions, but sometimes a detergent commercial can. Figo India Pvt. Ltd. has aired its first-ever television campaign, and it’s not just...
MUMBAI: Ambrane’s latest spot isn’t just selling a power bank—it’s flipping the script on size. The brand’s new TVC for its sleek PowerMini 10 serves up...
MUMBAI: Fortune Whole Wheat, the packaged whole wheat brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has hit the screens with its maiden television...
MUMBAI: Stick it like a pro, play it like a kid. Fevicol MR, the glue that generations have grown up with, just got a spunky makeover...
MUMBAI: For over three decades, Boomer has ruled India’s chewing gum turf with its iconic elasticity and fruitiness. Now, the bubble bursts into a stick. On...
MUMBAI: After a three-year hiatus from television, Pharmeasy, the digital healthcare platform has returned to the small screen with a new ad campaign that doubles down...
MUMBAI: Rashmika Mandanna’s latest role is far from scripted, it’s unscripted, unfiltered, and all about sole. The beloved Indian actor and youth icon has been unveiled...
MUMBAI: If paperwork were a sport, India’s exporters would be Olympic-level athletes dodging documents, wrestling with vendors, and sprinting through last-minute follow-ups. But Pazago, a next-gen...
MUMBAI: In a season when cricket commentary is as spicy as the snacks on our laps, Saffola Masala Oats has pitched a googly that’s clean bowled...
MUMBAI: In a pitch-perfect blend of yorkers and rupees, L&T Finance Ltd. (LTF) has launched its new television commercial featuring ace pacer Jasprit Bumrah, casting him...
MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo...
MUMBAI: Laminar Tiles’ latest brand campaign, The Waltz, has waltzed its way past 60 million views and clocked over 75 million impressions across platforms proving that...
MUMBAI: Kwality Wall’s just gave the dessert aisle a shiny new scoop. On 4 April, the ice cream giant dropped a brand-new in-home dessert range called...
MUMBAI: Mars Wrigley India has introduced the all-new Snickers Peanut Brownie, an indulgent twist on its classic hunger-satisfying bar. Combining the rich, fudgy taste of a...
MUMBAI: Asian Paints has unveiled its latest corporate film, Asian Paints Ki Warranty, India Ka Har Doosra Ghar Kehta Hai, celebrating 80 years of quality, trust,...
MUMBAI: Cadbury Gems, India’s most playful bite-sized chocolate brand, is launching into orbit with its latest campaign, taking fun to a whole new galaxy. True to...
MUMBAI: Global market research giant Ipsos has unveiled Creative|Spark AI, a cutting-edge advertising evaluation solution that delivers insights on video advertisements within minutes, hitting the Indian...
MUMBAI: The movie glow squad just got stronger! Mamaearth, India’s leading toxin-free personal care brand, has roped in Palak Tiwari as its newest brand ambassador, joining...
MUMBAI: Feminine hygiene brand Stayfree has unveiled its latest advertising campaign for Stayfree Secure XL featuring Hindi film star Kiara Advani. The campaign challenges the societal...
MUMBAI: A decade and two years after the dramatic collapse of Oscar-winning studio Rhythm & Hues, history appears to be repeating itself as Technicolor faces imminent...
MUMBAI : Preparing nutritious yet tasty meals is a daily challenge for many homemakers in West Bengal and Odisha. Aashirvaad Soya Chunks offers a simple solution...
MUMBAI: Netflix is celebrating ten years in India with a slick anniversary film voiced by Shah Rukh Khan, a nostalgic...
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as...
SINGAPORE: Anuvrat Rao has taken charge as APAC head of commerce and signals partnerships at Meta, steering monetisation deals across...
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum...
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push...
MUMBAI: Jitendra Singh has been appointed senior vice president and division head – special projects at Reliance Industries Limited, marking...
MUMBAI: Dating, it turns out, is less about grand gestures and more about shared moments. The song you both hum,...
MUMBAI: This Republic Day, Godrej brought modern washing technology to the care of Indian handlooms. The appliances business of Godrej...
BENGALURU: Wipro Limited hosted the 15th edition of the Wipro earthian Awards 2025 at Azim Premji University, recognising schools and...
Gurugram: Blinkit has elevated Tulasi Mohan Padavala to associate director, capping a three-year climb inside the quick-commerce firm and signalling...
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant...
MUMBAI: When the stakes rise and seconds matter, even payments need a match-winning finish. That’s the cue for Bharatpe, which...
BENGALURU: In a city where red lights usually test patience and tempers, Oben Electric decided to give them a new job....
BENGALURU: Artificial intelligence is rapidly becoming the operating backbone of the media industry, transforming everything from content creation to distribution,...
Mumbai: A quiet but significant exit is underway at one of India’s most influential philanthropic institutions. Pramit Jhaveri has decided...