The Family Man S3 blitzes India with Zepto, KBC and Cricbuzz tie-ins

MUMBAI: Amazon Prime Video rolled out an unusually extensive marketing push for The Family Man Season 3, using a clutch of seamless integrations across television, digital platforms and a category-first commerce tie-in with Zepto.

The centrepiece was a “mission binge” activation on Zepto, where, for the first time, the quick-commerce app opened its search bar to an external entertainment partner. Users typing “The Family Man” or “The Wanted Man” between 6pm and midnight were funnelled into a story-driven search journey ending in a curated list of “binge supplies needed for 6 hours”, nodding to the new season’s runtime. Character-led cues shaped the experience: Srikant’s spartan logic steered essential snacks, while JK’s appetite lent itself to indulgent momo picks tied to the show’s storyline.

Two more low-friction moments surfaced across mass-reach platforms. On Kaun Banega Crorepati, an in-show conversational prompt nodded to the series in a natural, narrative-appropriate way. During the India–South Africa match, Cricbuzz commentators Shaun Pollock and Murali Kartik laced their post-match exchanges with references echoing the season’s central dilemma, whether characters act “by the book or by their will”. The cricket crossover triggered a flurry of positive reactions from fans online.

Together, the activations created a surround-sound presence through the launch window of 21st–24th November, embedding the show into everyday environments without leaning on conventional promotional tropes.