Marriott Bonvoy checks in as ICC’s official accommodation partner

MARYLAND: Marriott Bonvoy has scored a long-term win in the world of sport, striking a strategic partnership with the International Cricket Council that makes the travel platform the ICC’s official accommodation partner through 2029. Announced in India on January 9, 2026, the deal welds cricket’s global pull to Marriott’s vast hospitality footprint.

The partnership gives Marriott Bonvoy’s 260 million members front-row access to the world’s biggest cricket events, while opening the doors of more than 450 Marriott properties across host markets to teams, officials and travelling fans. For the ICC, it brings a heavyweight global brand into its commercial stable at a time when fan experience is moving centre stage.

The agreement spans every major ICC men’s event over the next four years, including the Men’s T20 World Cup 2026 in India and Sri Lanka, the World Test Championship finals in 2027 and 2029 in the UK, the Men’s Cricket World Cup 2027 in South Africa, Zimbabwe and Namibia, the Men’s T20 World Cup 2028 in Australia and New Zealand, and the Champions Trophy 2029 in India.

Peggy Roe, evp and chief customer officer at Marriott International, said the tie-up reflects cricket’s surging global momentum and its fan base of more than two billion. The aim, she said, is to deliver exclusive access and once-in-a-lifetime experiences to members who follow the game across borders.

Beyond beds and bookings, the partnership leans heavily into experiences. Marriott Bonvoy and the ICC will roll out premium hospitality concepts at select venues, curate cricket-led content and drive local activations designed to deepen engagement in cricket’s heartlands.

Rajeev Menon, president for Asia Pacific excluding China at Marriott International, pointed to India, Australia, New Zealand and Sri Lanka as key growth markets where the appetite for cricket and premium travel runs deep. Satya Anand, president for Europe, Middle East and Africa, framed the alliance as a way to turn a shared passion into unforgettable journeys, on and off the pitch.

From the ICC’s side, chairman Jay Shah said the partnership aligns with the body’s ambition to redefine how fans experience the game, while chief executive Sanjog Gupta highlighted the growing importance of travel, hospitality and lifestyle in elevating cricket’s marquee events.

As cricket stretches further across continents and calendars, Marriott Bonvoy is betting that where the game goes, its members—and its hotels—will follow.