Divya Parkhi steps into client lead role at WPP Media

MUMBAI: Divya Parkhi has made her next career move, joining WPP Media as client lead, marking a fresh chapter in a media career that has quietly spanned almost two decades.

Sharing the update, Parkhi said she was “happy to share” that she had taken on the new role. Based in Maharashtra, she steps into the position after a substantial stint within the GroupM ecosystem, where she steadily climbed the planning and leadership ladder.

Before the move, Parkhi served as senior director planning at GroupM for over four years, steering complex media strategies and client mandates. Earlier roles at Lodestar UM, Wavemaker and MediaCom further shaped her expertise across planning, business management and brand handling, with portfolios ranging from automobiles and healthcare to consumer and industrial brands.

Her journey into media began on the research and broadcasting side, with early stints at Star India and Sony Entertainment Television, before moving into agency life through Mudra Communications. That mix of research grounding and frontline planning has become a defining feature of her profile.

At WPP Media, Parkhi is expected to bring both strategic depth and a steady client-first lens, qualities sharpened over years spent navigating some of the industry’s most demanding accounts.

It is a move that feels less like a leap and more like a natural next step, one shaped by experience, timing and a clear view of where the media business is headed next.