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MUMBAI: Divya Parkhi has made her next career move, joining WPP Media as client lead, marking a fresh chapter in a media career that has quietly spanned...
MUMBAI: At Mudramax, strategy just got a spiritual upgrade. The agency has appointed Atrayee Chakraborty as senior vice president of Strategy, tasking her with shaping human-centred...
MUMBAI: Rashmi Gagan has stepped into a new role as director – field marketing at JLL India, where she will spearhead strategic growth initiatives and elevate...
MUMBAI: Prawaal Upadhyay has recently assumed the role of senior director of media planning at EssenceMediacom India, bringing over 14 years of extensive experience in media...
Mumbai : Lodestar UM, the India unit of UM, a global media agency network of IPG Mediabrands, has announced its participation in the seventh global Impact...
Recap of 2023: Key Trends Igniting Growth Amidst Global Challenges: The Indian Story Despite global economic headwinds, 2023 witnessed India’s economic resilience fuelled by robust domestic...
Mumbai: Mediabrands India Network’s Lodestar UM has successfully retained the luxury auto giant, BMW’s integrated media duties. The win came on the heels of a competitive...
Mumbai: Ending an eventful day two of Goafest 2022 on a high note, Sony Pictures Network India (SPNI) grabbed the ‘Broadcaster of the Year Abby’. Mindshare...
Mumbai: Lodestar UM CEO Nandini Dias has decided to move on from the agency, after being its CEO for close to a decade. She joined the...
Mumbai: In a bid to strengthen the strategy function for the Southern market, media agency Lodestar UM has appointed Vijayalakshmi Ramesh as head of strategy – South. In...
MUMBAI: Brillon Consumer Products Ltd, formerly SC Johnson Pvt Ltd, a manufacturer of household consumer products has appointed IPG Mediabrands owned Lodestar UM as its media...
Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency...
MUMBAI: Mindshare India and Lodestar UM shone at the Festival of Media Global Awards 2021 announced Thursday night. While Mindshare India won the grand prix: Agency...
NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG...
MUMBAI: Badminton, today, is the world’s second most popular sport. And some 150 years after the game was invented in India, the humble shuttlecock sport has...
MUMBAI: Lodestar UM (An IPG Mediabrands Company) one of the leading media agencies in India, has brought together India's largest dairy brand, Amul and Cricket South...
MUMBAI: Giving back to the society is an integral part of Lodestar UM. So every year the agency shuts its offices on a work day and...
MUMBAI: Marketers advocated for the need to create ads simultaneously for television as well as digital to penetrate deeper in regional markets like Tamil Nadu, at...
MUMBAI: Following a competitive pitch, IPG Mediabrands network agency Lodestar UM has won the media mandate of Mattel; the iconic toy maker that has created several...
MUMBAI: Lodestar UM, part of the IPG Mediabrands network, has won the media mandate of global online restaurant reviews and food delivery platform, Zomato , following...
MUMBAI: Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business. Mookerjee will lead the entire South India...
MUMBAI: ALTBalaji, an important part of Ekta Kapoor’s films and TV shows production company Balaji Telefilms, is a step ahead of competition. Within six months of...
MUMBAI: Following a multi-agency pitch, Lodestar UM has bagged the media duties of premium mattress brand Duroflex. The account will be serviced out of the agency’s...
MUMBAI: Introducing Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast...
MUMBAI: Introducing Tata Motors’ flagship brand Hexa, Lodestar UM, part of media agency conglomerate IPG Mediabrands, has created India’s first carpool karaoke with the star cast...
MUMBAI: Lodestar UM has bagged the media mandate for messaging based personal assistant app Helpchat. In a multi-agency pitch, Lodestar was chosen because of its...
MUMBAI: It was a night of celebration and awards. And at the centre of it was Maxus, which won nine gold, six silver and three bronze...
MUMBAI: The Advertising Club has announced the shortlisted case studies for the 2014 edition of Emvies to be held on 17 September. Maxus tops with...
GOA: The ninth edition of GoaFest has come as a good surprise for Lodestar UM. The agency won 11 Media Abbys and has thus come out...
MUMBAI: The TV production community was agog with the news that leading Hindi general entertainment channel Star Plus is stretching its weekday fiction prime time programming lineup...
BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today. This comes in after the announcement...
MUMBAI: When Lodestar UM and Cheil won the Samsung account, no one could have guessed that it would lead to Mona Jain putting down her papers...
Mumbai: Mindshare has strengthened its consulting and analytics discipline in the west with the appointment of Rajit Desai as partner – mindshare consulting. In his new...
MUMBAI: A major change is taking place at IPG Mediabrands India. Shashi Sinha, the CEO of Lodestar UM, is taking charge as CEO of IPG Mediabrands...
MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com. The account win is on the back of multi-agency pitch that saw participation of incumbent...
MUMBAI: Lodestar UM has bagged the media duties for Alliance data group‘s LoyaltyOne and financial services brand DSP Blackrock following a multi-agency pitch. Lodestar UM COO...
