Samsung Ads appoints Vignesh V to turbocharge India ad sales

GURGAON: Samsung Ads has tapped Vignesh V as director of ad sales for India, handing him the mandate to crank up growth, sharpen strategy and cement long-term ties with advertisers, agencies and trade desks in a market where connected TV is exploding.

With more than 20 years in media and advertising, Vignesh brings a potent mix of ad-sales muscle, revenue strategy, global syndication and P&L know-how. He has steered high-performing teams at some of the sector’s biggest players, including JioStar – Sports in India, and earlier held leadership roles at Disney, Amazon and other media outfits.

The vice president, rest of world at Samsung Ads, Guy Gibbs, said the CTV universe is now one of the richest hunting grounds for advertisers seeking highly engaged audiences. He added that India’s brands have shown “exceptional” appetite for Samsung Ads’ offerings in recent years, and Vignesh’s expertise will help turn that momentum into deeper, results-driven partnerships.

In his new role, Vignesh said the TV landscape is shifting faster than ever, demanding smarter ways to understand and serve fragmented audiences. Joining Samsung Ads now, he noted, puts him at the centre of a CTV boom that is expanding at pace and opening fresh opportunities for advertisers.

With talent, timing and a turbocharged sector on his side, Vignesh steps into the hot seat just as India’s CTV race hits top gear.