Narayanan S appointed senior director – ecommerce at the Coca-Cola Company

anGURUGRAM: a has taken over as senior director – ecommerce at the Coca-Cola Company, marking a strategic leadership shift as the beverage giant sharpens its digital and direct-to-consumer focus in India.

The move follows a high-impact 5.5-year stint leading the on-premise business, where Narayanan S oversaw food services, cinemas, hotels and travel channels. The past two years proved especially decisive. Despite macro headwinds, the India system delivered record beverage revenue growth and earned global recognition within Coca-Cola’s international network.

Under his leadership, Coca-Cola cemented its dominance in food services and airports, deepening partnerships with McDonald’s, Rebel Foods, Jumbo King, INOX, Cinepolis, Taj, ITC and Leela Hotels. The portfolio also expanded aggressively, onboarding new alliances with Delhi Airport, Adani Airports, Popeyes, Subway, Burger King, LaPino’z Pizza, Eat Club, Domino’s, Burger Singh, Wow! Momo, Papa John’s and Biryani by Kilo.

Team building was another standout. What began in 2021 as a five-member unit has doubled to ten across two verticals, mirroring the scale and ambition of the on-premise business.

Narayanan S brings more than 13 years at Coca-Cola to the ecommerce role, with experience spanning modern trade, travel retail, organised wholesale, brand management and the company’s early B2B and B2C ecommerce initiatives. A marketeer at heart, he has previously led Minute Maid, steering multiple product launches and alternate revenue streams.

As Coca-Cola bets bigger on digital commerce, Narayanan S steps in carrying lessons in empathy, agility and execution under pressure. The brief is clear: build scale, unlock growth and keep winning — this time, one click at a time.