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MUMBAI: Marketing has entered a transformative phase where technology is not just a tool, but the operating system of the industry. Written by Abhinav Chetan, founder of...
New Delhi: India’s biggest advertisers are gearing up for a spending spree. Fresh Adex estimates show marketing spends crossing Rs 1.15 lakh crore in 2026, with...
ATLANTA: In an interview released on 7 January 2026 on Luzu TV, the Argentina football legend revealed he likes to mix wine with Sprite, explaining that...
NEW DELHI: The Coca-Cola Company has handed Sanket Ray a sweeping new regional mandate, folding Asia’s biggest growth engines into his remit as the Atlanta group...
MUMBAI: After nearly three decades of shaping Indian media buying and strategy, Vanita Keswani has called time on her long and influential innings at Madison World....
NOIDA: Pine Labs has pulled off a senior marketing hire, appointing Shalini Pillai Banerjee as chief marketing officer as the fintech and payments firm looks to...
LONDON: WPP has thrown open the doors to its collective brain. The world’s largest advertising group has launched Agent Hub on WPP Open, turning decades of...
GURUGRAM: From Gurugram to Gauteng, and from fizz to full throttle. Kaustuv Gupta has cracked open a new chapter at The Coca-Cola Co, taking charge as...
anGURUGRAM: a has taken over as senior director – ecommerce at the Coca-Cola Company, marking a strategic leadership shift as the beverage giant sharpens its digital...
CHICAGO: Mondelēz International has elevated Vidya Kailasam Hangal to director, category planning and activation (head, customer marketing), handing her a wider mandate at a time when...
MUMBAI: Home doesn’t always come wrapped in ribbon sometimes, it arrives on the radio. This Christmas, The Coca-cola Company transformed Australia’s airwaves into an emotional lifeline...
MUMBAI: Coke Studio is switching channels from screens to streets. This January, The Coca-cola Company is set to create a first-of-its-kind cultural moment as Coke Studio...
MUMBAI: Football fever is about to fizz up in India quite literally. With the FIFA World Cup 2026 drawing closer, The Coca-cola Company is bringing the...
ATLANTA: Coca-Cola has tapped its chief operating officer Henrique Braun to take over as chief executive officer from 31 March 2026. The long serving leader will...
MUMBAI: If impulse had an address, it would now be India’s quick commerce cart. With nearly two-thirds of all online grocery orders coming from the rapid-delivery...
INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
MUMBAI: When it comes to loyalty, BigCity just levelled up this time, all the way Down Under. BigCity Promotions, one of India’s most awarded sales promotion...
MUMBAI: BharatPe has roped in seasoned marketer Shilpi Kapoor as its new head of marketing, marking a strategic move as the fintech player sharpens its brand...
MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just...
KOLKATA: Forget garish hoardings and booming Shubho Sharodiya messages. Ogilvy East has spent a decade transforming Durga Puja advertising from noise into culture—and this year’s crop...
MUMBAI: VIP Industries, India’s largest luggage manufacturer, has appointed Atul Jain as its new chief executive and managing director. Jain previously transformed Orient Electric, where he...
MUMBAI: When thunder strikes twice, it only gets louder. Thums Up and Hero Motocorp are back with Thunderwheels 2.0, a high-octane sequel to last year’s blockbuster...
MUMBAI: Talk about a full-circle moment, Ravi Bhaya is back at Publicis, this time to steer the ship as chief client officer at Publicis Media India....
MUMBAI: The FMCG aisle just got a tax wash, and shoppers may finally come out smelling of roses. With the government’s GST 2.0 reform collapsing the...
MUMBAI: When Shah Rukh Khan and Jagapathi Babu lock horns, you expect fireworks this time, the spark came from a plate of biryani and a bottle...
MUMBAI: Chhavi Bhalla has been elevated to senior director of growth sales at Foundry, capping a meteoric rise through the company’s ranks over three-and-a-half years. Bhalla,...
MUMBAI: India’s advertising engines have revved up in Q1 2025, with the industry riding high on the back of buzzing TV sets, scroll-stopping digital spends and...
MUMBAI: Theblurr has announced the appointment of Sainath Saraban as co-founder and CCO. With a legacy of bold storytelling and a globally attuned creative lens, Sainath...
MUMBAI: From duct tape to Ducktape, India’s latest creative export is fixing eyeballs on global awards. Ducktape Studios may be barely a year old, but it’s...
NEW DELHI: Auto-tech platform CarDekho Group has named Tanuj Luthra as its chief business officer, (CBO) marking a significant leadership elevation for the digital veteran with...
MUMBAI: In a world obsessed with big wins, Maaza just hit refresh by bottling up life’s tiniest triumphs with a mango twist. Maaza, Coca-Cola India’s beloved...
CANNES: Adobe is rewriting the playbook on customer experience with a bold tech salvo unveiled at leading advertising fest, the Cannes Lions. With a sharp focus...
MUMBAI: What’s in a brand? Quite a lot, if you ask the folks at the newly minted Epic Brand Institute. The Epic Brand Institute (EBI) has...
MUMBAI: When a candy meant for grown-ups causes a social media frenzy and movie stars post about it for free, you know you’ve struck marketing gold....
MUMBAI: Publicis Groupe has pinched Coca-Cola’s lucrative North American media account from WPP following a hush-hush competitive review, industry sources confirmed yesterday. The French advertising giant...
MUMBAI: In a splashy move that coincides with the festival of colours, corporate affairs veteran Viraj Chouhan has jumped ship from PepsiCo to join the RP-Sanjiv...
MUMBAI: SLMG Beverages – Coca-Cola’s largest Indian bottler – is brewing up a storm with ambitious expansion plans that would make even the most hardened business...
MUMBAI: As Pepsi and Coca-Cola reignite their decades-long fizzy feud ahead of the the IPL 2025 and the coming blazing summer, dairy giant Mother Dairy has...
MUMBAI: Carson Dalton is on the move again. After nearly five years of stirring up success at Coca-Cola, he’s now uncapping a fresh opportunity at GSK...
MUMBAI: Coca-Cola India is set to introduce American sports drink BodyArmorLyte to the subcontinent this summer, as the beverage giant scrambles to capitalise on what executives...
MUMBAI : At Maha Kumbh 2025, comics and visual art are driving a powerful environmental message, turning the event into a catalyst for change. Led by...
Mumbai: Post facility Identical Brains has announced the appointment of Sabu Jose as creative director, a strategic move aimed at strengthening the company’s post-production services for...
MUMBAI: Here’s another example of OOH being put to use effectively – on social media. It began by Blinkit highlighting the volume of Coca-Cola cans ordered...
MUMBAI: It’s bottling a major partnership with the famous Bhartia brothers – Shyam and Hari. Atlanta-based The Coca -Cola Co today announced that it has reached...
Mumbai: This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of waiting in line with their...
Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage,...
Mumbai: FMCG brands are in a competitive race for media visibility, aiming to capture consumer attention amidst a flood of advertisements. Coca-Cola set a precedent with...
Mumbai: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO...
Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC...
Mumbai: This Diwali, Coca-Cola proudly introduces a pioneering fusion of art and technology; bringing an exciting development to help consumers send customised wishes to their near...
