Laqshya Media turns WPL 2026 into a live entertainment spectacle

MUMBAI: Cricket stayed centre stage, but entertainment did the heavy lifting. Laqshya Media Group delivered one of the most ambitious fan-engagement showcases seen at the Women’s Premier League 2026, transforming DY Patil Stadium into a non-stop live spectacle and keeping crowds firmly in their seats between overs.

Entrusted with the entertainment and fan-engagement mandate for the first time, Laqshya executed a tightly choreographed programme that fused music, celebrity power and match-day precision. The result was packed stands, sustained energy and seamless transitions that never distracted from the cricket.

The standout moment came when Yo Yo Honey Singh strode in from the dugout alongside Harmanpreet Kaur and Smriti Mandhana, turning the ground into a full-blown concert. Jacqueline Fernandez followed with a high-energy performance, while a rolling line-up featuring Benny Dayal, Euphoria, Daler Mehndi, Sanju Rathod, Raja Kumari and Varun Dhawan, promoting Border 2, kept the tempo relentless.

Behind the scenes, coordination between BCCI’s on-ground teams and Laqshya’s execution crews ensured safety, timing and uninterrupted play, setting a new benchmark for mid-innings engagement in women’s cricket.

“Cricket will always remain the main hero, and that belief drives everything we do,” said Satyabrata Das, project head and chief alliance officer at Laqshya Media Group. “Our role is to complement the game with thoughtfully curated entertainment that enhances the live experience without overpowering it. WPL 2026 has shown that when cricket and entertainment are seamlessly aligned, fans choose to stay, engage, and celebrate together. This is a new, evolved way of building stadium culture in India.”

WPL 2026 has already clocked one of its strongest stadium turnouts, underscoring the growing pull of live women’s cricket. Laqshya now heads to Vadodara for the tournament’s next leg, with fresh innovations promised ahead of the February 5 finale.

Cricket may be the hero. Laqshya made sure the show never stopped.