Havmor flies high this Uttarayan with a folk-powered festive campaign

NATIONAL: Havmor Ice Cream has rolled out a culture-first Uttarayan campaign, pairing a high-energy folk anthem with festival-specific value packs as it looks to own Gujarat’s most visible kite-flying season.

The centrepiece is a specially produced Uttarayan song featuring Gujarati folk star Kirtidan Gadhvi, built around the familiar “Kai Po Che” refrain and designed to play out across rooftops, terraces and family gatherings. The track positions Havmor not just as a dessert brand, but as part of the festive soundtrack.

“Havmor has always been about the moments we share with loved ones,” said Havmor Ice Cream head of marketing Rishabh Verma. “With Uttarayan 2026, we are embedding ourselves into one of Gujarat’s most cherished traditions through an authentic cultural collaboration.”

To convert buzz into baskets, Havmor has also launched festival combo packs. These include choco brownie at Rs 129 (down from Rs 155) and butterscotch at Rs 99 (from Rs 125) in 700 ml packs. The brand is also pushing its zulubarrange at Rs 160 for a three plus one offer, including zulubar dark crunch, to drive volume during the peak season.

The push comes as parent Lotte India Corporation ramps up capacity, having recently commissioned a Rs 500 crore ice-cream plant in Pune, one of the largest in the country, to fuel Havmor’s national expansion.