Connect with us
NATIONAL: Havmor Ice Cream has rolled out a culture-first Uttarayan campaign, pairing a high-energy folk anthem with festival-specific value packs as it looks to own Gujarat’s...
LONDON: Haymarket Media Group has snapped up three of Britain’s most influential marketing publications from Centaur Media, tightening its grip on the advertising and communications industry....
MUMBAI: Life in a tier-2 city often feels like a nostalgic slow waltz, doesn’t it? Gone are the days of instant deliveries, where tier-1 living spoiled...
MUMBAI: At the bustling Garuda Mall in Bangalore, shoppers pause in awe as a hoarding came to life, showcasing Bajaj’s latest outdoor billboard, Built for Life....
MUMBAI: In a bustling Delhi café, a group of friends are sharing stories of their favourite sneakers, but one conversation takes an unexpected turn when a...
MUMBAI: When the magic of Bollywood meets the momentum of fintech, you know something extraordinary is brewing! Imagine the thrill when two of the world’s favorite...
Mumbai: Audio entertainment leader Pocket FM has entered the viral saga of Zepto and Shaadi.com with its own storytelling flair, delivering a clever and hard-hitting carousel...
Mumbai: ECE Elevators, a division of the prestigious Birla Group, has unveiled its latest advertising campaign, consisting of four engaging short films that showcase the brand’s...
Mumbai: Smytten, an Indian product discovery and trial platform, marks its ninth anniversary with the launch of the #TryItAll campaign. Aimed at Gen Z, the campaign...
Digital creativity impacts the relationship between brands and their audiences. Instead of only telling a story, efforts have expanded to allow people to experience the storyline....
Mumbai: The Sleep Company’s latest campaign features Indian matchmaker, Sima Taparia, bringing a fun twist to finding the right mattress. In the campaign, Sima Aunty matches...
Mumbai: Sony Pix is commemorating a century of Columbia Pictures’ cinematic excellence with its special campaign, ‘Century of Cinema’. This initiative offers viewers not only a...
Mumbai: India Gate Basmati Rice’s parent company KRBL is expanding its reach in Maharashtra with a campaign titled ‘Swaad Samriddhi Ka’ or ‘Taste of Prosperity’. Maharashtra...
Mumbai: Goibibo has launched the next chapter of its successful ‘No-Compromise’ campaign, targeting travelers in Tamil Nadu and Kerala. The digital film features brand ambassadors Jayaram...
Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through...
Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities....
Mumbai: Fin One, a digital-first initiative by Angel One, launched the #TheLakshmiTest campaign for Diwali, aiming to promote financial awareness, particularly among youth and rural communities....
Mumbai: Choice Equity Broking, part of Choice International, has launched the #BharoseKiChoice campaign to highlight its legacy of trust in financial services. The campaign focuses on...
Mumbai: Quess Workforce Management has launched its first advertising campaign. Over 17 years, Quess has built a global presence in staffing, employing over 5,00,000 people and...
Mumbai: Centrum, a multivitamin brand, has launched an educational campaign to highlight hidden nutritional gaps in daily diets, even among those who maintain regular eating habits....
Mumbai: Homesfy has launched its ‘Sapno Ka Gullak’ campaign, capturing the journey of a middle-class family’s dream of home ownership. Set in Mumbai, the campaign shows...
Mumbai: Dabur Herb’l recently launched the Instagram podcast series called ‘Battisi Mat Dikha,’ where humor meets restraint in a unique, playful format. This campaign has been...
Mumbai: Kai India has announced the launch of its new advertising campaign, ‘Namaste Samurai.’ This innovative campaign features Kai India’s MD Rajesh U Pandya as the...
Mumbai: Ideal Insurance highlights the theme ‘Home Secure Means Life Double Secure’ in its new ad film. The ad emphasises the importance of protecting both lives...
Mumbai: Dollar Industries has launched its latest campaign to promote its range of Athleisure – a category that is gaining a lot of traction recently. The...
Mumbai: Bold Care has partnered with Jupiter, a neobanking platform, to launch a campaign aimed at couples that encourages open discussions about two critical yet often...
Mumbai: This Diwali, Tecno encourages everyone to reconnect with the joy of the festival through its campaign, “#PehleWaliDiwali,” which celebrates togetherness and joy. As the festive...
Mumbai: Som Distilleries & Breweries has launched its latest campaign, #TwistAndSip, aimed at appealing to the adventurous spirit of modern India. The campaign emphasises the brand’s...
Mumbai: Adani Wilmar’s flagship brand Fortune Foods has launched the #DiwaliKaFortune campaign for Diwali, introducing an augmented reality (AR) filter that allows users to create and...
Mumbai: Netflix India has unveiled a brand new campaign for Diwali that goes beyond entertainment, and celebrates the magic of shared moments through storytelling. The brand...
Mumbai: To engage consumers this festive season, CityKart, a fashion and lifestyle retailer, has launched the ‘Dilon Ka Tyohar’ (festival of hearts) campaign, resonating with its...
Mumbai: Muthoot Finance has launched the ad campaign ‘Gold Loan Kamaal, Doosre Loan Bemisaal’ featuring Amitabh Bachchan. The campaign includes three films that highlight financial offerings...
Mumbai: Edelweiss Mutual Fund has released a digital film titled ‘Bachpan Waali Diwali,’ evoking childhood memories of simple, meaningful Diwali celebrations. The film reflects on times...
Mumbai: This Diwali, Sri Mandir, a devotional platform, invites everyone to connect with the sacred light of Ayodhya, marking the first celebration since the inauguration of...
Mumbai: Dolby Laboratories has collaborated with Jin from BTS for the ‘Love More in Dolby’ global campaign. Jin stars in a commercial for his new single...
Mumbai: ZEE5 has announced the ZEE5 Manoranjan Festival, an exclusive Diwali celebration featuring family-friendly and dramatic films for free. Running from 24 October to 3 November...
Mumbai: To connect with a broader audience, Chinese Wok, a leading QSR chain in India specialising in Chinese cuisine, has partnered with the upcoming film Bhool...
Mumbai: Everlite by Senco has announced that actress Sauraseni Maitra will be the face of their latest campaign, ‘Glow Karo, Grow Karo’, which blends style with...
Mumbai: While consumers often enjoy making lifestyle upgrades during the festive season, the idea of taking a loan can be daunting. To change this perception, SBI,...
Mumbai: Following its recent brand refresh, PayU, a digital financial services provider, has launched the ‘One PayU’ brand ad film. This initiative aims to increase brand...
Mumbai: BN Group’s flagship brand Simply Fresh has launched the #DiwaliKeBaadKiSafai campaign, encouraging people to extend cleanup efforts beyond pre-Diwali preparations, focusing on maintaining cleanliness after...
Mumbai: ICICI Lombard, a private general insurer, has launched a campaign for TripSecure+, presenting it as the essential travel companion for peace of mind during travel...
Mumbai: Madame has launched its Autumn/Winter 2024 campaign, ‘Stay Real’, featuring Shanaya Kapoor. The campaign encourages women to embrace their individuality and personal style. It highlights...
Mumbai: The Pant Project has launched a new ad campaign leveraging humor and memes. By acknowledging that humor is key to male social interactions, the campaign...
Mumbai: Studies have shown that financial advice from women is often dismissed or undervalued compared to advice from their male counterparts. This disparity can hinder women’s...
Mumbai: Fortune, an edible oil and food brand, has launched the ‘#SirfDaamNahiGramBhiDekho’ campaign to raise awareness about some brands selling less than one litre (910 gm)...
Mumbai: Collective Artists Network, in partnership with Pinterest, has created one lakh shoppable content pieces for Myntra, marking a major milestone for an affiliate marketing campaign...
Mumbai: Niyo, a travel-banking fintech company, is kicking off the festive season with a new campaign that aims to make international travel and financial services easier...
Mumbai: Page Industries, the exclusive licensee of Jockey International, has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, timed for the festive...
Mumbai: Japanese skincare and wellness brand Ilem Japan has launched a series of digital ad films promoting its premium line of Japanese teas: Matcha Japanese Tea,...
