Cricbuzz stays India’s top cricket platform in new Comscore report

MUMBAI: Cricbuzz has strengthened its status as India’s leading cricket destination, with the latest Comscore Sports Highlights on Digital 2025 report confirming what fans have long known. The platform remains far ahead of the pack, boasting a user base more than double that of its nearest competitor and holding its No. 1 position for more than ten years.

With 53 million unique visitors, Cricbuzz continues to be the go-to source for scores, news, analysis and statistics across international cricket and global leagues. The findings reflect not only its scale but also the deep loyalty of its audience.

Internal numbers from IPL 2025 show the platform hitting new peaks. Cricbuzz saw 25 million daily active users during the tournament, generated 110 billion impressions and recorded 12 billion minutes of content consumed. To put that feat into perspective, that is the equivalent of more than 20,000 years of cricket viewing.

Google Trends data added another striking insight. During peak season, the word “Cricbuzz” was searched more often than the term “cricket” itself, underlining just how deeply the brand has woven itself into the country’s sporting vocabulary.

As India’s digital population grows, brands are increasingly turning to the right platforms to reach highly engaged users. The Comscore study highlights this shift, noting strong audience overlap between sports fans and key consumer categories such as retail and financial services. This alignment drew 76 global brands to partner with Cricbuzz during IPL 2025.

The platform’s reach stretches well beyond India. In the Mena region, Cricbuzz recorded 241,000 daily viewers during IPL 2025 live streaming, with average watch times of 40 minutes per match day and a total of 629 million minutes viewed.

Founder and CEO Pankaj Chhaparwal said the findings reflect the trust fans place in the platform. He added that, with major tournaments lined up for 2026, Cricbuzz is focused on strengthening its connection with users and offering even greater value to brand partners.

As the cricket calendar builds towards another action-packed year, Cricbuzz remains firmly at the crease, connecting millions to the sport they love.