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MUMBAI: Cricbuzz has strengthened its status as India’s leading cricket destination, with the latest Comscore Sports Highlights on Digital 2025 report confirming what fans have long...
MUMBAI: Pratik Bane has swapped his perch at FCB Kinnect for a director’s chair at Starcom India, where he’s now steering media planning and strategy for...
MUMBAI: Comscore has named Vivek Jaiswal as its new country manager for Asia-Pacific, as the global measurement and analytics firm sharpens its focus on the fast-growing...
MUMBAI: Audience measurement just got a serious glow-up. Comscore, the NASDAQ-listed media analytics firm, is now tracking social reach as part of its global MMX platform...
MUMBAI: Move over, legacy media. In today’s scroll-happy world, social influencers are the new empire builders — and India is leading the charge. According to The...
MUMBAI: Clicks, clout, and Comscore cred Network18 is spelling it all out in black and white. The media group has taken its digital victory lap to...
MUMBAI: Jackelyn Keller has been appointed chief marketing officer of Comscore, effective January 2025. With a robust background in marketing and academia, Keller brings a wealth...
Mumbai: One sore point for most media planners and buyers is that digital does not give accurate and reliable data in one place while third-party measurement...
Mumbai: Moneycontrol bolstered its position as India’s top business news platform, beating its key competitor across key digital metrics. According to Comscore data for May 2024...
Mumbai: Big Bang.Social, the premier creator ecosystem under the umbrella of collective artists network, is excited to announce an innovative collaboration with Comscore, a renowned authority...
Mumbai: In the recent Comscore rankings across all CTV environments in the general news and news/information category for the month of August’22, India Today Group claimed...
MUMBAI : Comscore’s Video Metrix data for August 2022 has reported the list of highest reach amongst general news publishers. India Today Group tops the list...
Mumbai: As the nation’s top multi-platform news outlet and the provider with the highest digital viewing reach for streaming news platforms according to Comscore, India Today...
MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Research Council India (BARC India) has exhorted Telecom...
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Digital and social media agency WATConsult, part of Dentsu Aegis Network, has announced the launch of DASH, a singular dashboard to view all digital data...
MUMBAI: comScore will offer free viewability measurement to clients across global markets. comScore Viewability allows digital media buyers and sellers to measure viewability rates across display,...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
NEW DELHI: The Broadcast Audience Research Council of India (BARC India) is said to be in talks with an Israeli media technology company to customise for...
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the...
Mumbai: POKKT, Asia’s leading rewarded video ad network co-founded by Rohit Sharma, Manish Tewari and Vaibhav Odhekar, is creating and setting industry benchmarks again with the...
MUMBAI: comScore, Inc and Rentrak Corporation have said that the registration statement on Form S-4 filed with the U.S. Securities and Exchange Commission (SEC) by comScore...
MUMBAI: WPP’s GroupM has appointed Brian Lesser as CEO for business in the US and Canada. Lesser was previously Xaxis global CEO. He succeeds Kelly...
MUMBAI: comScore, Inc has launched two initiatives to expand mobile audience measurement in Indonesia. The global media measurement and analytics company has launched its syndicated Mobile...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
MUMBAI: Media sellers around the globe will now have the ability to showcase the true quality of their advertising inventory available for sale in programmatic environments...
MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the US, establishes a framework...
MUMBAI: As the year comes to an end, cricket fans are eagerly awaiting for 2015 to begin. Cricket mania is set to take over as ICC...
MUMBAI: Vdopia, the global leader in mobile and online video advertising has announced Asia-Pacific (APAC) launch of programmatic buying and selling platform exclusively for mobile video...
MUMBAI: Vdopia Inc., the pioneer in mobile and online video advertising, became the first Ad Network in India and South East Asia to surpass 10 million...
MUMBAI: The comScore online video rankings have shown that while the number of content pieces watched online has dipped but online video advertising is getting popular....
NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of...
MUMBAI: Kedar Gavane and Samantha Oh have been promoted as Senior Directors in ComScore, the marketing research company, as part of key appointments to strengthen the...
MUMBAI: The football Fifa fever is growing in leaps and bounds globally! comScore has announced the results of an analysis of the worldwide online audience for...
MUMBAI: Interactive services company America Online has announced the launch of a new AOL News experience. The enhanced online news service delivers best-of-breed content, resources and...
