Research
Chrome Data: Week 44 sees fall in HSM
MUMBAI: The week 44 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw Religious channels in the Hindi speaking market (HSM) gaining the most.
The genre grew by 1.1 per cent with Aastha channel continuing its run at the top with 96.8 per cent OTS.
It was closely followed by Kids genres across India which saw a jump of 0.9 per cent. Cartoon Network with 79.2 per cent OTS once again remained on top.
Hindi Movies in the HSM and Infotainment channels across India witnessed a high of 0.7 per cent. Star Gold with 96.7 per cent OTS and Discovery with 87.3 per cent OTS topped their respective genres.
The downward trend was witnessed by the eight metros with English Entertainment channels losing the most with a fall of 2.2 per cent.
However, AXN with 68.8 per cent OTS continued with its winning trend in the genre.
English News and Business News too dropped by 1.8 per cent and 1.2 per cent, respectively. Times Now with 84.9 per cent OTS and CNBC Awaaz 78.7 per cent OTS topped in their respective categories.
English Movies too saw a drop of 1.2 per cent with Pix topping the chart with 72.8 per cent OTS.