Yupp Video and Gaim join forces to launch Heartland+ OTT App

MUMBAI: Yupp Video Services has struck a new chord in the streaming world. The B2B arm of YuppTV has partnered with Get After It Media to launch Heartland+, a fresh OTT platform that takes the popular Heartland Network beyond television and straight into the digital spotlight.

The collaboration blends Yupp Video Services’ white label OTT expertise with Gaim’s feel good entertainment brands, including Heartland, Retro TV, The Family Channel, The Action Channel and Rev’n. The result is a streaming app designed to feel familiar yet future ready.

Heartland+ will serve up a rich mix of country music, family friendly programming and action packed content, all wrapped in the network’s unmistakable country soul. Backed by the latest streaming technology, the platform offers both subscription options and a diverse range of data driven advertising formats.

Set to roll out in the second quarter, the app promises smooth viewing across connected TVs, mobiles and the web. Viewers get flexibility and choice, while advertisers gain sharper targeting and smarter ad solutions at scale.

Yupp Video Services founder and CEO Uday Reddy, said the partnership brings together technology and tradition in a compelling way. He noted that Heartland+ combines advanced analytics for advertisers with seamless, multi device viewing for audiences.

Get After It Media co president and CEO Joel Wertman, added that data driven audience solutions are central to the company’s future. He said working with Yupp Video Services enables Gaim to deliver greater efficiency, reach and relevance for advertisers.

With Heartland+ ready to stream, country roots are meeting digital wings, and both viewers and advertisers stand to enjoy the ride.