Warner Music India names Ashok Parwani head of music for South India

CHENNAI: Warner Music India has roped in Ashok Parwani as head of music for its South Indian markets, signalling an aggressive push into Tamil, Telugu, Kannada and Malayalam territories. The appointment comes on the heels of Warner’s majority acquisition of Divo, a leading South Indian digital media and music company.

Parwani, a four-decade veteran across India, Sri Lanka and the UAE, helped build Sony Music South over 20 years, acquiring key catalogues and forging strong ties with producers, filmmakers and artists. At Warner, he will spearhead catalogue expansion, strengthen creator relationships and drive growth across South India’s booming music ecosystem.

Divo, now fully integrated with Warner Music India, manages a rapidly growing catalogue, digital distribution, publishing and influencer marketing. Its artist-first label, Loopd, and collaborations with Sri Lanka’s M-Entertainments are already opening global pathways for regional talent.

Managing director of Warner Music India & SAARC, Jay Mehta, said: “Ashok brings unmatched regional insight and industry relationships. South India is a high-growth pillar, and his leadership will help local artists reach national and global audiences.”

Co-founder and director of Divo, Shahir Muneer, added: “Ashok’s track record will strengthen Warner Music India’s South strategy and unlock new commercial opportunities for artists.”

Parwani said: “South India is a powerhouse of creativity. Together with Divo, we can take this music to wider audiences across India and globally, creating new pathways for artists to thrive.”

With Parwani at the helm, Warner Music India is turning up the volume on South Indian music—scaling catalogues, amplifying talent and taking local sounds to the global stage faster than ever.