VZY makes a star turn as TOIFA 2025’s special partner

MUMBAI: Lights, camera, integration, that’s the script VZY seems to be chasing as it steps into the spotlight as special partner of The Times of India Film Awards (TOIFA) 2025. For a brand built on next-generation entertainment, partnering with one of India’s most credible film honours feels less like a surprise and more like a scene waiting to be shot.

VZY, the new entertainment brand from Dish TV India, is fast positioning itself as a future-ready force, and its flagship offering VZY TV is central to that push. Designed for digital-first households who refuse to juggle convoluted remotes and scattered content, VZY TV blends smart tech, a sleek interface, live TV, OTT apps, and personalised recommendations into one easy, intuitive screen. The pitch is clear: simplicity, speed, and seamless discovery.

That promise makes its partnership with TOIFA 2025 a natural alignment. Known for its credibility and sharp evaluation standards, TOIFA stands apart in an awards landscape that often gets muddied by popularity metrics. The platform is backed by the TOIFA Academy and guided by an elite Advisory Council, with a multi-layered screening process that covers both OTT and theatrical Hindi cinema. In a move that reinforces transparency, every stage is audited by Ernst & Young, a rarity in the awards space and a reminder of why TOIFA continues to be one of Hindi cinema’s most respected honours.

For VZY, the association extends beyond branding, it is a statement of intent. As Indian audiences demand faster, smarter, and more integrated entertainment experiences, the brand wants to sit at the intersection of technology and culture, a positioning TOIFA helps amplify.

Dish TV India CEO & executive director Manoj Dobhal framed it as a strategic bridge between technology and storytelling. “VZY TV stands at the forefront of our vision to redefine how India experiences entertainment, smart, seamless, and deeply immersive,” he said. “Our association with TOIFA 2025 adds a meaningful cultural dimension to that journey.”

Echoing the sentiment, The Times of India CEO Sivakumar Sundaram emphasised TOIFA’s widened canvas this year. With its renewed focus on both OTT and theatrical brilliance, TOIFA 2025 is set to recognise “the full spectrum of India’s storytelling talent,” backed by a process rooted in credibility and inclusion.

This year’s ceremony is expected to bring together leading actors, filmmakers, and industry powerhouses for an evening dedicated to cinematic excellence. As Special Partner, VZY will help expand the event’s reach and enrich the viewer experience, reinforcing its ambition to shape the next chapter of Indian entertainment.

 With VZY TV pushing smarter ways to watch and TOIFA celebrating the finest films of the year, the partnership feels like a coming-together of two worlds, one redefining how stories are told, the other redefining how they’re experienced.