Times Network announces global expansion of Pickleball Now

MUMBAI: Times Network, India’s premium broadcast network under the Times Group, has announced the global expansion of Pickleball Now: the world’s first dedicated pickleball television channel available across Connected TV and digital platforms. The channel delivers a comprehensive programming lineup including live tournament coverage, curated highlights, exclusive interviews, tactical breakdowns, behind-the-scenes features, short-form content, player spotlights, and global pickleball news, offering fans an immersive, end-to-end viewing experience of the world’s fastest-growing sport.

Pickleball Now has already aired major international tournaments across India, the USA, Australia, and other global circuits, including NPL Australia – Sydney, NPL Australia – Brisbane, PWR DUPR India Masters, and the Pickleball World Cup, cultivating a diverse and engaged global audience.

As part of its vision to strengthen the pickleball ecosystem, the channel will broadcast the inaugural Indian Pickleball League (IPL): India’s official national league sanctioned by the Indian Pickleball Association and recognised by the Ministry of Youth Affairs & Sports (MYAS). Live coverage begins December 1, 2025.

With global interest in pickleball accelerating, Pickleball Now is expanding its programming slate to include: Global live tournament coverage across continents, PWR World Tour 2026, learning & skill-development segments; rules, strategy, and match-format explainers; equipment and paddle reviews, community and club features; youth and grassroots pickleball content. 

The channel’s distribution footprint will extend across smart TVs, connected devices, and OTT platforms in India and global markets. In the Indian subcontinent, viewers can stream live tournaments on Times Play, Times Network’s flagship OTT platform, and across JioTV, JioTV+, Airtel Xstream, DailyHunt, and OTT Play. Internationally, the channel will initially launch on BOTIM, Distro, YuppTV, and Rumble, followed by integrations across the US, MENA, ANZ, the UK, and additional regions.

Times Network spokesperson said, “As the world’s first sports channel dedicated to pickleball, we are excited to scale our international footprint and collaborate with leading leagues to build a truly global ecosystem that connects fans, athletes, and tournaments across continents.”

With its expanding global reach, Pickleball Now is poised to become the definitive international hub for the sport, curating a year-round programming calendar featuring marquee tournaments, league action, athlete stories, and more. As part of this vision, the official website pickleballnow.in, is evolving into a comprehensive destination for everything pickleball, including global coverage, match schedules, tournament discovery, player information, editorial content, learning resources, community engagement, and dedicated equipment and merchandise shopping.

As pickleball continues its rapid ascent on the global sporting stage, Pickleball Now aims to shape the sport’s future, bringing fans closer to the action, empowering emerging talent, and uniting communities worldwide through a seamless, multi-platform experience.