Taara ra ra to door Instamart turns Christmas into a 10 minute groove

MUMBAI: Christmas cheer rarely waits for shopping lists, and Instamart seems determined not to either. In its latest festive digital film, the quick commerce platform leans into pop nostalgia, Punjabi swagger and a generous dose of sparkle to deliver a simple promise with a musical wink: whatever Christmas throws at you, it can arrive in just 10 minutes.

Set to the instantly recognisable Bolo Ta Ra Ra by Daler Mehndi, the film gives the 90s bhangra-pop classic a seasonal makeover. With official rights secured for the track, Instamart reworks it into Taara Ra Ra, Ghar Ghar Aa Ra Ra, turning a cult dance anthem into what may well become a desi Christmas earworm this year.

The story opens quietly on Christmas Eve. Under a carefully decorated tree stands a 6 to 8-year-old Sardaar child, hands folded in prayer, wishing not for toys or treats, but to become a Christmas star. As the beat drops, the wish comes true. The child transforms into a glowing taara, bursting into thousands of tiny stars that scatter across the country.

What follows is a fast-paced festive montage that hops from a Kerala verandah turned dance floor to a Kolkata taxi grooving at a signal. Carollers in the North East break into jive, a Goa shack sways mid-dinner, fishermen light up the sea at night, nurses steal a moment outside a clinic, a Bandra couple embraces Christmas cool, and even a heritage bakery joins the beat. One taara, one rhythm, and suddenly the country is moving in sync.

The punchline lands digitally. A single taara drops into a smartphone as someone scrolls Instamart, taps Add to cart, and the voiceover spells it out with festive flair: from Christmas gifts to the star on top of the tree, everything arrives in 10 minutes, only on Instamart. The film closes where it began, with the taara returning to the tree and morphing back into the child, who seals the deal with a knowing wink.

Swiggy head of brand Mayur Hola, says the idea plays on a familiar festive panic. One minute you are humming a tune, the next you realise you have forgotten the gifts, décor or that one missing taara. The film, he notes, is a reminder that celebrations need not pause for errands, especially when last-minute needs can be sorted in minutes.

Beyond the film, Instamart is backing the cheer with a wide Christmas assortment spanning décor, festive essentials and gifting options. The ad may dance front and centre, but the message is unmistakably practical. When Christmas sneaks up faster than expected, Instamart wants to be the reason the party never misses a beat.