South screen, bigger scene as Roongta rolls out its Hyderabad multiplex

MUMBAI: Hyderabad’s love affair with the big screen is getting a plush new chapter and it begins in Nampally. Roongta Cinemas, one of India’s fastest-growing multiplex chains, is stepping into South India with the launch of a luxury cinema at Novum, near Nampally Metro Station, opening to audiences on 19 December.

The debut marks a significant milestone in Roongta Cinemas’ Pan-India expansion, planting its first southern flag in a locality that has cinema stitched into its cultural fabric. Nampally, with its old-world theatres, buzzing streets and generations of devoted moviegoers, offers both strategic connectivity and emotional credibility, a rare double bill for any cinema brand.

Designed to push comfort and immersion up a notch, the new property features an ultra-premium lobby and state-of-the-art auditoriums where contemporary design meets carefully calibrated technology. From lighting and textures to seating ergonomics, every element has been curated to keep audiences absorbed from opening credits to final frame.

Sound takes centre stage inside the halls. All auditoriums are equipped with Dolby Atmos, delivering layered, crystal-clear audio, paired with high-definition digital projection and acoustically optimised interiors. The result is a viewing experience aligned with global cinema standards, tailored for one of India’s most discerning film audiences.

Adding flavour to the experience is Roongta Cinemas’ signature live-cooking food and beverage concept. Freshly prepared dishes share the spotlight with classic cinema staples, reinforcing the brand’s positioning of cinema as a full-fledged leisure destination rather than a quick watch-and-go affair.

Roongta Cinemas CEO Sanjay Barjatya said Hyderabad’s relationship with cinema made it the natural launchpad for the brand’s southern journey. Films here, he noted, are not occasional outings but a deeply ingrained habit, passed down across generations. Choosing Nampally allows the brand to become part of a precinct that has witnessed and celebrated cinema’s evolution for decades.

The Hyderabad opening is also a signal of what lies ahead. With an established presence across North and West India, Roongta Cinemas is now setting its sights on Southern markets, with Andhra Pradesh, Telangana, Karnataka and Tamil Nadu identified as key growth regions.

As the doors open on 19 December, Hyderabad audiences can expect a cinema that nods to the city’s enduring film culture while introducing a sharper blend of luxury, technology and hospitality proof that in this city, the show never really stops.