Siddhartha Sharma appointed executive editor of NDTV Auto

MUMBAI: Every engine has a story, and NDTV Auto is now tuned for the next chapter. Siddhartha Sharma has joined as executive editor, bringing over 14 years of experience at the intersection of journalism, technology, and storytelling.

From ET Now’s Technoholik to TV Today’s Gadgets & Gizmos and Good News Today, Siddhartha has built a reputation for crafting stories that combine insight with perspective. At Network18, he launched India’s first digital-first auto and tech show on CNN-News18, redefining how audiences connect with innovation. His stint at The Quint saw him pioneer VR reviews, mobile-first formats, and selfie interviews, pushing the boundaries of immersive journalism.

Siddhartha’s experience extends beyond India. During his global tenure in Canada, he honed digital strategy, client development, and cross-cultural storytelling, adding fresh dimensions to his already versatile creative toolkit.

NDTV CEO and editor-in-chief Rahul Kanwal said, “Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry. He doesn’t just review cars, he explores culture, design, and the emotion behind innovation, adding purpose to every story.”

Siddhartha Sharma added, “NDTV has set the benchmark for credible and meaningful auto journalism. Joining NDTV Auto at a time when mobility is being reshaped by technology, design, and sustainability is exciting, and I look forward to this journey.”

At NDTV, Siddhartha will lead the transformation of NDTV Auto into a platform as intuitive as the vehicles it celebrates, spotlighting mobility, sustainability, and design with imagination and integrity. With his appointment, NDTV deepens its pursuit of stories that go beyond power and performance, capturing how innovation is shaping the way India moves, thinks, and aspires.