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Rohtak Royals lock in four sponsors ahead of Kabaddi Champions League bow

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Haryana: Rohtak Royals are wasting no time. Days before stepping onto the mat for their first Kabaddi Champions League season, the franchise has sealed four sponsorship deals, giving the fledgling team instant commercial heft.

ixigo joins as official travel partner, John Players as official loungewear partner, Campus Activewear as official footwear partner and MuscleBlaze as official nutrition partner. The line-up reflects both the growing pull of the Kabaddi Champions League and the Royals’ intent to arrive fully formed.

Owned by Adroit Sports LLP, Rohtak Royals represent the city of Rohtak in the eight-team league’s inaugural season, which begins on January 25. The sponsorships span mobility, lifestyle, performance wear and sports nutrition—covering the team on and off the mat.

“These partnerships come at a crucial moment,” said Aishwarya Bhargava, chief operating officer, Rohtak Royals. “Each brand fits our focus on performance, professionalism and fan engagement. We are building for the long term.”

Head coach Surender Nada underlined the competitive edge. “Backing off the mat matters,” he said. “It gives players confidence and sharpens focus. Now it’s about delivering strong performances for Rohtak.”

ixigo will handle the team’s travel logistics through the season, while John Players brings a lifestyle sheen to the franchise. Campus Activewear, one of India’s largest homegrown sports and athleisure brands, steps in with footwear, and MuscleBlaze will support fitness, recovery and performance across the campaign.

The sponsorship momentum follows an earlier strategic partnership between Adroit Sports Ventures and KMC Constructions Limited, blending infrastructure expertise with a sports development vision under the banner “Kheloge Kudoge Banoge Lajawaab”. Adroit Sports Ventures operates across talent identification, high-performance training, events and sports infrastructure, guided by Gajendra Sharma and led by Aishwarya Bhargava. The Rohtak Royals franchise is jointly owned by Adroit Sports Ventures and Surender Malik.

Rohtak Royals open their Kabaddi Champions League account against Karnal Kings on January 25. The season runs until February 7. Sponsors signed, fixtures set—now the raids begin.

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