Prime Video’s Two Much becomes its most-watched unscripted series

MUMBAI: Prime Video is celebrating a standout win with its unscripted original, Two Much with Kajol and Twinkle, which has become the platform’s most-watched factual series to date. The talk show, produced by Banijay Asia and fronted by Kajol and Twinkle Khanna, reached viewers across more than 93 per cent of India’s pincodes and has streamed in over 240 countries and territories.

The debut season drew some of Bollywood’s most bankable names, from Salman Khan, Aamir Khan and Akshay Kumar to Alia Bhatt, Saif Ali Khan and Varun Dhawan and closed with a special featuring cricket World Cup champions Jemimah Rodrigues and Shafali Verma. Its mix of celebrity candour, playful sparring and unfiltered conversation helped the show become one of Prime Video’s buzziest titles.

“The response is a testament to the refreshing perspective it brought to talk shows,” said Prime Video India director and head of originals Nikhil Madhok. He credited the hosts’ “unabashedly candid” dynamic for sparking national conversation.

Banijay Asia and Endemol Shine India group chief development officer Mrinalini Jain, said the show delivered “unfiltered and witty conversations” that audiences now demand, adding that the scale of buzz “exceeded every expectation.”

Twinkle Khanna said the format worked because it offered a “safe space” where guests could drop their guard and speak freely. Kajol, better known for answering questions than asking them, said hosting felt “wonderfully refreshing,” praising Khanna as “one of the funniest and sharpest women I know.”