Prime Video hits 315 million ad-supported viewers

MUMBAI: Prime Video is turning up the volume on ad-supported streaming. The platform now reaches an average of 315 million ad-supported viewers globally every month, up from 200 million in April 2024, Amazon revealed at its annual flagship event.

This figure represents the unduplicated monthly audience across original and licensed series, films, live sports and events, and free ad-supported live channels on Prime Video. The estimate is based on Amazon’s internal data from September 2024 to August 2025, with some variation depending on local launch dates.

Prime Video Advertising vice president Jeremy Helfand said, “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”

Advertising on Prime Video is now available in 16 countries, including India, U.S., U.K., Germany, France, Japan, and Brazil. The milestone underscores Prime Video’s growing role as a global advertising destination, allowing brands to connect with highly engaged audiences through premium content.

With streaming and ad-tech combining like never before, Prime Video is proving that premium content can be both entertaining and commercially powerful, offering brands a stage to reach viewers at scale across the globe.