Nikhil Chinapa joins DotMe as advisor, backing startup’s global ambitions

MUMBAI: Nikhil Chinapa, the media personality who helped build India’s electronic music scene from scratch, has thrown his weight behind DotMe, a Mumbai creator-tech platform gunning for global reach.

Chinapa, co-founder of Submerge and the curator behind festivals including Sunburn and VH1 Supersonic, stumbled across DotMe as a user before deciding to come aboard. Terms remain under wraps, but the deal marks a coup for the startup, which has quietly attracted over 100,000 monthly users with its link-in-bio tools.

The platform lets creators corral their digital lives into one slick hub: content sharing, product sales, community management and analytics, all in a single interface. Now DotMe is building a business-to-business suite for agencies and brands to wrangle creators, campaigns and data through one dashboard.

“DotMe represents what the new India stands for: products built with ambition, clarity, and the ability to scale globally,” said Chinapa, now strategic advisor. “I’m excited to join the journey and contribute to taking Indian innovation to the world”.

The timing is ripe. The global creator economy is forecast to balloon from $127.65bn in 2023 to $528.39bn by 2030, growing at 22.5 per cent annually.

India’s digital content creation market alone should hit $4.40bn by decade’s end. Indian creators already sway over $350bn in consumer spending each year, a figure that underscores how content and commerce are colliding.

DotMe raised $150,000 in March at a $1.25m valuation, led by Mirza Baig, former co-founder of Jimmy’s Cocktails. Co-founder Harsh Vijaykumar said Chinapa’s arrival “pushes us to innovate even faster”.

Whether DotMe can elbow past established players like Linktree remains an open question. But with Chinapa’s cultural clout and India’s booming creator class, the platform has picked its moment to make noise.