e-commerce
Neha Bhise appointed as assistant vice president marketing at Nykaa
MUMBAI: Neha Bhise has jumped ship to Nykaa, taking charge as assistant vice president of marketing at India’s beauty and fashion juggernaut. The move marks a strategic coup for the e-commerce platform as it battles to stay ahead in an increasingly crowded market.
Bhise arrives from Reliance Brands Limited, where she spent three and a half years as lead for marketing and public relations, honing her chops in the luxury retail trenches. Before that, she clocked seven years at Disney Star, crafting marketing communications and content strategy for general entertainment channels and Hindi movies, a proving ground that sharpened her instincts for mass-market appeal.
Her career spans the full spectrum of brand-building. Earlier stints include assistant manager for brand solutions at NDTV, account manager at Radio Mirchi, and roles in sales at Parle Agro and Trackon Telematics. It’s a CV that blends media savvy with boots-on-the-ground commercial grit.
For Nykaa, the appointment signals intent. As competition intensifies from both legacy retailers and digital upstarts, Bhise’s blend of entertainment marketing muscle and luxury retail polish could prove the secret sauce. The pressure’s on, and the clock’s ticking.