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MUMBAI: Neha Bhise has jumped ship to Nykaa, taking charge as assistant vice president of marketing at India’s beauty and fashion juggernaut. The move marks a...
MUMBAI: Nidhi Maheshwari has taken a new seat at the brand strategy table, announcing her move to director of brand marketing at JioStar. It marks another...
MUMBAI: One sip, one script, and a lot of feels. Parle Agro’s beloved mango drink, Frooti, just made a bold new move from supermarket shelves to...
MUMBAI: JioStar has appointed Nidhi Maheshwari as senior brand manager for brand marketing strategy at JioHotstar, following the recent transition of Disney+ Hotstar operations to JioStar...
Mumbai: Parle Agro, known for driving innovation in the Indian beverage market, launches SMOODH Lassi, a fresh addition to its growing dairy portfolio that is set...
Mumbai: Setting a powerful tone yet again, Day 2 of Goafest 2024 began with the first session hosted by Adhikari Brothers Networks – Dhamaal presents a...
Mumbai: Parle Agro, known for its innovative contributions to the Indian beverage industry, has launched Dhishoom, a jeera masala flavored carbonated drink, nationwide. With its availability...
Mumbai: As summer heats, Parle Agro, India’s leading beverage giant, has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its popular brands –...
Mumbai: Parle Agro, the pioneering beverage giant, is set to make this summer “Too much Fun” once again with the launch of its latest campaign for...
Mumbai: India’s beverage giant, Parle Agro has launched its latest summer campaign for its disruptive dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave...
National, March 22, 2024: Parle Agro amps up its iconic sparkling beverage, Appy Fizz with the launch of a high-energy 360-degree multimedia campaign. The latest ad...
MUMBAI: There’s change afoot at group NDTV. Former Star TV India and Times Pro exec, Gaurav Barjatya has hopped on board the Adani-owned newscaster as its...
Mumbai: Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic...
Mumbai: Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions. The show, cherished by audiences of all ages, continues...
Mumbai: Beverage giant Parle Agro has introduced a delicious new variant to their disruptive flavoured milk portfolio – Smoodh Hazelnut Chocolate. The new offering is the...
Mumbai: PepsiCo India has filed a trademark violation case against Mumbai-based beverages major Parle Agro over the use of the tagline- ‘For The Bold’ by the...
MUMBAI: Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category by rolling out a multi-media campaign for its Fizz portfolio. The...
MUMBAI: Parle Agro, one of India’s largest beverage company with iconic brands like – Frooti, Appy & Appy Fizz, has awarded its media mandate worth Rs...
MUMBAI: Parle Agro, the largest Indian beverage company, has announced actor Varun Dhawan as the new face for its flagship brand Frooti. In the new 360-degree...
MUMBAI: Appy, an apple juice drink by Parle Agro, has joined hands with Dentsu Aegis Network’s Posterscope India to roll out a new campaign featuring Appy’s...
MUMBAI: Parle Agro recently announced the launch of Frooti Fizz, an extension of its flagship brand Frooti. The launch is supported by an integrated communication campaign...
MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at...
MUMBAI: When Parle Agro decided to introduce a refreshingly new visual identity for its legendary mango drink ‘Frooti’, it vested the responsibility with Posterscope India for...
MUMBAI: Marking 30 years of Frooti, Parle Agro has given its flagship a brand revamp and has launched a new identity and visual language. The rejuvenated...
MUMBAI: Taking a cue from Health Minister Dr Harsh Vardhan, who has been pushing for higher tax on tobacco products, the Finance Minister Arun Jaitley took...
MUMBAI: Parle Agro, a pioneer in the Indian beverage industry is associated with many firsts that have changed the dynamics of the industry. Known for innovative...
MUMBAI: Creativeland Asia Mumbai is the only creative agency that has got its entry shortlisted in the Creative Effectiveness category of Cannes Lions 2012. The agency...
It was in 2007, when global marketing communications holding company, Omnicom, entered India with its media planning and buying network OMD. Jasmin Sohrabji, a double...
