JioStar names Seethalakshmi Iyer as SVP for Tamil and Malayalam ad sales

MUMBAI: JioStar has named Seethalakshmi V Iyer as senior vice-president for entertainment ad sales for its Tamil and Malayalam cluster, strengthening its commercial leadership as the platform pushes deeper into South India. Iyer, a seasoned sales and revenue strategist, announced the move on LinkedIn, calling it the start of “infinite possibilities” for regional storytelling.

Iyer brings two decades of experience across major broadcasters, including stints as director of sales at JioStar, national sales head for Star Vijay at the Walt Disney Company, vice-president of sales at Star, and senior manager at Zee Entertainment. Her new mandate places her at the centre of JioStar’s efforts to scale advertising in one of India’s fastest-growing entertainment markets.

The appointment comes as JioStar unveiled South Unbound, a slate of more than 25 titles championed by chief executive Kevin Vaz, who described it as a “watershed moment” for the region’s creative economy. The initiative, backed by a partnership with the government of Tamil Nadu, aims to build a future-ready ecosystem for South Indian content.