IN10 Media becomes The Epic Company with bold new identity

MUMBAI: IN10 Media Network has pressed refresh in the grandest way, rebranding itself as The Epic Company and unveiling a future-ready storytelling engine designed to power content across formats, screens and markets. The transformation marks the company’s tenth anniversary, a milestone that traces its journey from a single channel to a culturally rich, globally ambitious content universe.

The new identity was unveiled in Mumbai in the presence of industry leaders including Anand Mahindra, Krishna Kumar Pittie, Prasanth Kumar, Shashi Sinha and Ajit Varghese, underscoring the scale of the moment.

What began as Epic Channel, built on the promise of bringing Indian stories into every home, has grown into a multi-platform, multi-format ecosystem of 14 brands. The rebrand signals a shift from being platform-led to creation-led, with The Epic Company aiming to become a fully integrated content powerhouse producing films, series, documentaries, shorts, audio and digital-native narratives.

Managing director Aditya Pittie said the transformation reflects a deep mindset shift. “Great stories can come from anywhere and belong everywhere. This is not just a new look. It is a leap towards becoming a storytelling universe,” he said.

The newly launched logo reflects this ambition, featuring a three-dimensional frame around the word Epic, a symbolic window into the company’s ever-expanding creative world.

Alongside the new identity, the company introduced its unified content philosophy, positioning itself as a seamless, always-on storytelling ecosystem built through a blend of creativity and technology. Pittie described the vision as “a 24 by 7 story factory with zero downtime,” adding, “This is not a pipeline. It’s a power plant.”

One of its most ambitious steps is The Epic AI Lab, a collaborative space designed to merge human imagination with intelligent tools. The highlight: The Epic Co-Director, an AI-powered creative companion that assists with everything from ideation and scripting to world-building, post-production and audience insights.

Closing the event with a nod to timeless wisdom, the company echoed Plato’s words: Those who tell stories rule the world. With a new name, a new engine and a bold new vision, The Epic Company seems intent on doing exactly that.