Gujju joyride ShemarooMe serves 10 free films in year end fest

MUMBAI: If December needed more sparkle, ShemarooMe has just sprinkled some Gujarati glitter on it. The platform has rolled out a 10 day ‘Gujju Film Fest’ from 6 to 15 December 2025, unlocking one blockbuster Gujarati film for free every single day, a year-end treat tailor-made for fans of regional cinema and anyone craving rich, homegrown storytelling.

And this is no ordinary line-up. It’s a curated buffet of everything Gujarati cinema has mastered over the past decade humour with heart, thrillers with bite, social drama with soul, and a cultural vibe that refuses to be diluted.

Across the ten days, ShemarooMe will spotlight titles that have charmed audiences, topped box offices and shaped the new wave of Gujarati entertainment. From the rib-tickling mayhem of Fakt Mahilao Maate to the goosebump-laden chills of Jhamkudi and Vash, the fest packs a mood for every palate.

There’s Bachubhai, a warm tale of reinvention, and Mithada Maheman, a sugary slice of unexpected bonding. Naadi Dosh explores love locked in astrological tug-of-wars, while Kutch Express follows a woman’s journey towards independence. All The Best Pandya brings classic family chaos, and the National Award-winning Hellaro delivers a searing, unforgettable story of women’s liberation in rural Kutch. Rounding it off is Umbarro, an uplifting account of seven women reclaiming joy on their own terms.

Gujarati cinema’s rise over the last decade has been nothing short of remarkable richer stories, sharper craft, and a swelling audience across India and abroad. The ‘Gujju Film Fest’ is ShemarooMe’s nod to that creative renaissance, aiming to keep premium Gujarati cinema accessible while giving fans a chance to revisit the films that shaped its modern identity.

GUJJU FILM FEST LINE-UP (6–15 December)
6 Dec – Jhamkudi
7 Dec – Bachubhai
8 Dec – Hellaro
9 Dec – Mithada Maheman
10 Dec – Naadi Dosh
11 Dec – Kutch Express
12 Dec – All The Best Pandya
13 Dec – Vash
14 Dec – Umbarro
15 Dec – Fakt Mahilao Maate

Ten days. Ten films. Unlimited Gujju flavour. ShemarooMe’s festive line-up may just be the perfect reminder that regional cinema is not just thriving, it’s leading the cultural conversation with stories that are bold, rooted and brilliantly entertaining.