Flutter lifts the bar as Rs 60 lakh boost powers para-athletes’ big push

MUMBAI: Great stories aren’t just told on podiums, sometimes they begin in an upgraded gym, a rebuilt limb, or a renewed fighting chance. That’s the spirit powering Flutter Entertainment India LLP’s new partnership with the Aditya Mehta Foundation (AMF), a collaboration designed to strengthen India’s para-sports ecosystem with purpose, precision, and a significant financial push.

Flutter Entertainment India (FEI), the Hyderabad-based centre of excellence for global sports entertainment giant Flutter, has committed Rs 60 lakh to AMF to support two major programmes, the upgradation of AMF’s Training and Rehabilitation Centre/Adaptive Gym, complete with nutrition and coaching support, and the provision of customised adaptive devices and sport-specific equipment. Together, these initiatives will directly impact up to 15 para-athletes as they prepare for major tournaments, including the Asian Youth Para Games and the 2028 Paralympic Games.

For AMF Asia’s first organisation dedicated exclusively to para-sports rehabilitation and high-performance training, the partnership adds fuel to a decade-long mission. Founded in 2013, AMF has nurtured grassroots talent into medal-winning champions, contributing to over 450 international medals for India and paving the way for para-athletes to train with dignity, precision, and world-class resources.

“Para-athletes require specialised training, rehabilitation and adaptive equipment, and this investment will directly help them access these essential resources,” said AMF international para-cyclist and founder Aditya Mehta. Highlighting the significance of the partnership, he added that the support will help athletes compete in crucial qualifiers such as World Championships and World Cups, accelerating India’s journey towards securing multiple slots at the 2028 Paralympics.

On FEI’s role in powering that momentum, Flutter Entertainment India managing director Ashish Sinha emphasised the brand’s long-term commitment, “Para-athletes represent resilience, ambition, and the belief that sport should be accessible to everyone. By strengthening access to adaptive equipment, sports science, and professional coaching, we aim to support athletes in competing with confidence on the global stage.”

The collaboration focuses on two core programmes:

Programme 1: Training Ecosystem Upgradation

Flutter’s support will bolster AMF’s training and rehabilitation environment with upgraded adaptive gym facilities, physiotherapy support, sports science interventions, and structured nutrition plans. The investment aligns with Flutter’s broader vision of building safe, inclusive and high-quality sporting ecosystems that enable talent to flourish.

Programme 2: Customised Adaptive Devices & Equipment

Understanding that elite performance demands precision, the initiative will also fund bespoke adaptive devices and sport-specific equipment tailored to the athlete’s needs, a crucial advantage in world-level competitions.

The partnership also ties into Flutter’s global Positive Impact Plan, specifically its “Do More” pillar, which aims to improve the lives of 10 million people by 2030. Supporting para-athletes with professional training systems, advanced equipment, and sports science expertise is a key step in that mission.

With fresh infrastructure, renewed support, and a shared vision between FEI and AMF, India’s para-athletes are now positioned not just to participate but to push harder, aim higher, and rewrite the record books one finish line at a time.