Flipkart appoints Gunjan Bhartia as senior vice president for business finance

BENGALURU: Flipkart has appointed Gunjan Bhartia as senior vice president, business finance, adding a heavyweight finance operator to its leadership ranks as the company tightens its focus on scale, discipline and transformation.

Bhartia brings over 28 years of global finance experience across Asia, South Korea, the Middle East and South Asia, with a track record built in complex, high-growth and highly regulated environments. He has held senior leadership roles at GE, Coupang, Esyasoft Technology, Engineer.ai and IndoTech Transformers. At Coupang, he led finance for a $23.6 billion e-commerce business, turning losses into profitability, driving operating cashflows from negative $312 million to $2.7 billion, and overseeing strategy, inventory management, pricing policy, promotions, vendor funding and CRM across multiple countries.

Earlier, Bhartia spent over two decades at GE in roles including CFO of GE South Asia, CFO of GE Bangladesh and SVP of commercial finance, managing multi-billion-dollar portfolios, building a $17 billion order backlog, refinancing $250 million in debt, securing credit rating upgrades, and leading landmark gas power projects across the MENASA region. He also held board positions at CFlo World, Doctor Sand and GE Power Services India, bringing governance experience and strategic insight.

His recent stints include global head of finance at Engineer.ai, focusing on financial controllership and systems to take the AI-powered software platform to public markets, and group CFO at Esyasoft Technology, where he scaled operations organically and through cross-border acquisitions in Indonesia, Romania, India and the Netherlands.

At Flipkart, Bhartia is expected to strengthen financial strategy, sharpen capital allocation, and support the next phase of growth in one of India’s most competitive digital markets.

For a company where margins matter as much as momentum, the message is clear: Flipkart is doubling down on financial muscle to stay ahead of the curve.