Cinema meets live broadcast as ARRI taps The HELM for global rollout

MUNICH: When cinema’s gold standard collides with live television’s breakneck pace, something’s got to give. ARRI, the century-old German camera maker beloved by Hollywood directors, is betting it doesn’t have to be image quality.

The company has named The HELM, a Sydney-based live production specialist, as its first global live solution partner—a move that formalises years of collaboration and signals ARRI’s serious push into real-time broadcasting.

The partnership puts ARRI’s Alexa 35 Live multicam system, which marries the firm’s celebrated colour science with live workflow demands, into productions worldwide as a managed service.

For The HELM, founded just two years ago but staffed by veterans with 80 years of combined experience, the deal is both validation and accelerant. The outfit has already deployed Alexa 35 Live cameras across high-profile gigs: Canelo Álvarez’s pay-per-view boxing bout in Riyadh, the TikTok Creator Awards broadcast, Troye Sivan’s concert tour, and various corporate affairs.

Now it becomes ARRI’s go-to integrator for anyone wanting cinematic visuals without the usual headaches of wrangling film-grade kit into live environments.
“We’re empowering broadcast and event producers to deliver the unmistakable ARRI look in real time,” says Chris Richter, managing director at ARRI.

Translation: no more choosing between the lush imagery of cinema and the unforgiving demands of live television.

Co-founder and chief executive of The HELM, Josh Moffat, calls it “the natural evolution” of a relationship built on countless productions. The firms will now collaborate on marketing, technical development, training and pilot projects—essentially turning The HELM into ARRI’s live production laboratory.

The logic is straightforward. ARRI’s cameras have collected 20 scientific and technical awards from the Academy of Motion Picture Arts and Sciences, but live broadcasting is a different beast: tighter deadlines, zero room for error, crews that need plug-and-play solutions. By handing integration to The HELM, ARRI lowers the barrier to entry whilst offloading operational risk.

The arrangement also gives productions a single point of contact for global solutions, from concert touring to major sporting broadcasts. Think of it as cinema-quality-as-a-service, with The HELM doing the heavy lifting on connectivity, technical design and operational delivery across continents.

For an industry perpetually chasing sharper pictures and faster turnarounds, it’s a marriage of convenience that could reshape live production. Hollywood looks are going live. And going global.