Bigg Boss Marathi 6 opens big across Colors Marathi and JioHotstar

MUMBAI: Bigg Boss Marathi is back and it has arrived with a roar. Season 6 has delivered a strong opening across Colors Marathi and JioHotstar, clocking robust television reach and surging digital consumption to reaffirm the franchise’s grip on Maharashtra’s entertainment audience.

On Colors Marathi, the grand premiere pulled in over 5 million viewers in its first week, underlining the show’s enduring mass appeal. On JioHotstar, the launch episode posted a 2.2x higher reach and 6.5x higher watch-time compared with the Season 5 premiere. Momentum held through Week 1, with 1.8x higher video views and 1.3x higher watch-time than the previous season, signalling deeper engagement and repeat viewing.

“Bigg Boss Marathi Season 6 reinforces the strength of the franchise as a scalable, multi-platform property,” said Sumanta Bose, cluster head for Star Plus, Star Bharat and Star Utsav, east and west, JioStar. “The show’s early performance across Colors Marathi and JioHotstar reflects the power of culturally relevant, locally rooted content in driving engagement. By bringing stories and conversations that mirror the sensibilities of Marathi viewers, the format has expanded its reach while strengthening viewer connect.”

A key driver of the buzz has been host Riteish Deshmukh, whose return has injected the season with unmistakable Maharashtrian swagger. Even before launch, promos featuring his punchlines lit up social media. One line in particular set the tone. “The last season was a hit, but this one will be legendary… are you ready?”

On premiere night, Deshmukh’s sharp hosting and high-voltage presence turned the launch into event television. With 17 contestants entering the house, the opening week delivered fast-paced drama, early confrontations and shifting alliances, keeping audiences hooked from the outset.

The season is backed by a broad sponsor roster. Danube Properties, Santoor Soap and Vithoba Premium Herbal Toothpaste join as co-powered partners, with Dazzler as the digital co-powered partner. MYK Laticrete Tile Adhesive, Gemini Cooking Oil, Cottonking, Tunwal E-Motors, P. N. Gadgil & Sons Ltd and Pitambari Dishwash Gel come on board as special partners, while Nirma Advance and Society Tea support as associate sponsors on television.

Anchored around the theme “The door will open, and destiny’s game shall change,” Season 6 has quickly become one of the most talked-about launches since its debut on January 11, 2026. Ratings are up, streams are surging and the chatter is loud. Bigg Boss Marathi is once again proving that when the doors open, the noise follows.