Abu Dhabi’s T10 seals key TV and OTT partnerships to reach 1bn fans

MUMBAI: The Abu Dhabi T10 has announced its most expansive broadcast line-up yet for the 2025 season, locking in partnerships that will take the tournament to more than one billion fans across 150-plus countries. With over 20 television and OTT partners onboard, the league is gearing up for its widest international footprint since inception.

The multi-platform strategy spans six continents, making T10 cricket available to traditional TV loyalists and digital-first audiences alike. From Star Sports in India to Fox Sports in Australia, Willow TV in North America and Southeast Asia, and Premier Sports in the UK, the league is stacked with premium partners amplifying its global presence.

In South Asia, viewers will be spoilt for choice: India’s coverage rolls out across Star Sports 1 (in English and Hindi), Star Sports Khel, and FanCode. Bangladesh’s T Sports, Pakistan’s A Sports and Ary Zap, Sri Lanka’s Peo Sports and Viu Plus, and Afghanistan’s Ariana TV ensure the region is fully covered. European fans can tune in via Cricket Lounge, while audiences in the Caribbean, Mena, Zimbabwe, and beyond have dedicated broadcasters and OTT platforms streaming the action live.

The line-up also underscores Abu Dhabi T10’s push towards multilingual accessibility, with coverage across English, Hindi, and regional languages tailored to major cricketing markets.

“This comprehensive broadcast partnership represents our commitment to making cricket’s fastest format accessible to fans everywhere,” said T Ten Global Sports founder and chairman Shaji Ul Mulk. He added that the vast broadcast network, stretching from Star Sports and Willow TV to Premier Sports, FanCode and StarzPlay, puts the league “in front of more fans than ever before”, further cementing Abu Dhabi’s reputation as a premier sporting destination.