Zepto rings in new year with a culture-led party in Delhi

NEW DELHI: Zepto is welcoming 2026 with a celebration that promises to be anything but predictable. Following the buzz around The Great Indian Fake Shaadi, the quick commerce brand is expanding its cultural playbook with Not Another New Year Party, an immersive New Year’s Eve experience that taps into how young Indians really come together to celebrate.

Set to take place in Delhi, the event reworks the familiar New Year party through a contemporary, youth-first lens. Blending nostalgia, music and shared joy, the celebration is designed as a lively cultural gathering with the playful spirit of an Indian mela. Carnival-style games, live dance performances and music-led moments come together to create an atmosphere that feels equal parts familiar and fresh.

The event adds another milestone to Zepto’s growing slate of cultural properties, reinforcing its focus on relevance-led brand building. The celebration is supported by a strong lineup of partners, with Google Pay as the title sponsor, alongside Mondelez India, CeraVe, Park Avenue, Blue Heaven and Unilever brands including Hellmann’s, Knorr and Kissan. Each brand integration is woven seamlessly into the experience, enhancing the event without breaking its flow.

“Celebrations are deeply ingrained in how young Indians connect and express themselves,” said Zepto chief brand officer Chandan Mendiratta. “Not Another New Year Party reflects that spirit. For us, this is less about scale and more about showing up meaningfully in moments that matter, in ways that feel intuitive and authentic rather than transactional.”

Building on the success of earlier cultural initiatives such as Fake Shaadi, the new platform reflects Zepto’s philosophy of relevance over reach. By investing in experiences that live both on-ground and online, the brand continues to move beyond transactions, meeting consumers where culture, community and celebration naturally intersect.