Xylys keeps time with youth as Abhishek Sharma ticks in as ambassador

MUMBAI: Time, it seems, has found a new opening partner. Premium watch brand Xylys has signed Indian cricketer Abhishek Sharma as its brand ambassador, sharpening its pitch to a younger generation that values precision, pace and contemporary style in equal measure.

Marketed and retailed by Titan Company Ltd., Xylys occupies a niche where Swiss watchmaking meets international urban flair. The range includes Swiss-made and Swiss-movement timepieces, built with 316L surgical-grade stainless steel cases, sapphire crystal glass for scratch resistance, strong water protection and clean, confident finishes. The design language is bold but uncluttered, aimed at people who like their accessories to work as hard as they do.

Abhishek Sharma fits neatly into that frame. One of Indian cricket’s most watchable young talents, he is known for his fearless strokeplay, discipline and clarity of intent on the field. Off it, his sharp, modern style mirrors Xylys’ philosophy of precision paired with personality. The association signals a brand keen to stay in step with ambition, momentum and movement.

Commenting on the partnership, Titan Premium Watches CSMO Kalpana Rangamani said the choice was instinctive, noting that Xylys is designed for individuals who are confident, intentional and exacting about quality, traits that Sharma brings naturally through both sport and style.

Sharma, in turn, said the brand resonated with him because precision and consistency are non-negotiable in professional sport. He described Xylys as a balance of Swiss craftsmanship and modern design, aligning with how he approaches both cricket and personal expression.

With this appointment, Xylys is not just telling time, it is timing its move carefully, positioning Swiss precision firmly within the rhythm of modern Indian ambition.