Visa taps Gaurav Ramdev to lead Insa marketing

 MUMBAI: Visa has appointed Gaurav Ramdev as head of marketing for India and South Asia, placing him on both the Asia Pacific Marketing leadership team and the Insa Business leadership team. The move marks another milestone in a career built on turning brands into household names and scaling businesses across fintech, FMCG and technology.

Ramdev said he is grateful to the colleagues and mentors who shaped his journey, thanking leaders including Danielle Jin, Sandeep Ghosh, Gladys Chan, Dr Minh Tran, Rishi A Chhabra, Rachita Marwaha, Vidisha Chatterjee, Richard Burfitt and Lynn Choi for enabling the transition. Just weeks into the role, he noted he is inspired by Visa’s leadership principles, energised by the clarity of the 2026 Asia Pacific and Insa Market Kickoffs and motivated by the marketing team he now leads. For him, Visa sits at the crossroads of trust, technology and daily progress, offering room for meaningful change.

Ramdev arrives with a hefty portfolio. He serves as co-chairperson of Assocham’s National Council of Branding and Marketing and is a council member on the Consumer Complaints Council at ASCI, one of only forty marketing leaders in India to hold the role.

Most recently, he was executive vice president, CMO and CGO at Protean eGov Technologies, where he led brand, communications and growth across D2C and B2B channels, delivered the organisation’s public listing, built a 30 member team and helped the company secure more than twenty awards. Before that, he served as head of marketing for RazorpayX, scaling awareness, shaping brand campaigns, partnering with leading venture capital firms and reducing acquisition costs by 400 percent while tripling active users.

His earlier innings at Coca Cola saw him revive Fanta after years of decline, steer multi brand portfolios across India and South West Asia and deliver sharp volume and value gains in successive roles. He has also helmed brands at Britannia, Orkla and ITC, and began his career in technology with Satyam.

With two decades of experience spanning biscuits to banking and fizz to fintech, Ramdev now takes charge of Visa’s marketing engine in a region where digital payments continue to surge. As he puts it, he is all in, ready to build momentum, spark innovation and shape what the next chapter of payments looks like.