Ves hosts Pinkathon, puts grandmothers on the run

MUMBAI: Running shoes met family cheer at Vivekanand Education Society, Chembur, as the campus turned into a lively warm-up zone for Pinkathon. Hosting the promotional event as venue partner, Ves welcomed participants from across Mumbai for a morning that mixed movement, music and a generous dash of inspiration.

The spotlight belonged to the Grandmother’s 10K Run, a heart-warming initiative that invites senior women to run alongside their children and grandchildren. The message was simple and powerful. Fitness has no expiry date, and the best motivation often comes from family.

The Ves campus 1 ground buzzed with energy as Zumba sessions set the pace, laughter replaced hesitation and first-time runners found their rhythm. Adding star power and plenty of encouragement was Pinkathon founder Milind Soman, who interacted with participants and urged families, especially senior women, to make fitness a shared celebration rather than a solo pursuit.

Pinkathon, known as India’s largest women’s running movement, champions women’s health, breast cancer awareness and active living across age groups. The Chembur preview offered a snapshot of that spirit, turning a regular Sunday morning into a feel-good festival of sweat and smiles.

Reflecting on the event, Vivekanand Education Society treasurer Prakash Lulla said the institution was delighted to support a movement that brings generations together through health and happiness, adding that community well-being remains central to Ves’s philosophy.

The morning wrapped up with group workouts, medal distributions and open conversations around women’s health, along with an enthusiastic call to lace up for the upcoming Pinkathon marathon. Even for the casually curious, it proved one thing. When grandmothers run, everyone cheers.