Tejas Chaudhari to lead – quick commerce at Unilever

MUMBAI: Tejas Chaudhari has taken on a new challenge at Unilever, moving into the role of lead – quick commerce, where speed, scale and sharp execution are the order of the day.

After spending over four years building and shaping Unilever’s performance marketing engine, Chaudhari has signed off from his previous role as lead – performance marketing to head national account management for quick commerce platforms including Blinkit, Swiggy Instamart, Zepto and Big Basket.

Reflecting on the transition, Chaudhari described the move as anything but easy. He joined Hindustan Unilever when the performance marketing team was a five-member unit tucked away in a corner. Over 1,605 days, that small setup grew into a 20-plus strong team driving some of the company’s most critical digital growth levers.

The numbers were formidable. Annual media investments crossing 100 million dollars. Double-digit growth delivered year after year. Automation and AI-led systems built to scale performance marketing efficiently. Yet, Chaudhari says the real achievement was never the dashboards.

It was the people.

A team that questioned assumptions, cared more about outcomes than optics, and went on to top roles across AdTech, FMCG and entrepreneurship. The highs were shared victories. The lows signalled problems to be solved, not ignored.

Under his leadership, the function pushed hard for data-led decisions, defended the right spends, and often stepped beyond its formal mandate to solve larger business challenges. The learning curve, he says, never flattened.

Now, Chaudhari is turning his attention to a faster, more volatile arena. Quick commerce brings a different rhythm and a higher velocity, but the philosophy remains unchanged. Execution compounds.

As he steps into his new role at HUL, the marketer is clear-eyed about what lies ahead. More learning, some unlearning, and the familiar task of building once again.