TBWAGroup Singapore names Mandy Wong as new CEO

SINGAPORE: TBWAGroup Singapore has announced Mandy Wong as its new CEO, marking the latest chapter in a career that has steadily climbed the agency ladder.

Wong’s journey with TBWA reads like a masterclass in agency life. She joined the group in 2001 in Malaysia, working on Tourism Malaysia campaigns across the Asean region. By 2005, she had moved to Singapore, spearheading global accounts for Standard Chartered Bank and later taking on leadership roles with Airbnb, Caltex, and the Singapore Tourism Board.

Her rise has been steady and impressive: from senior account manager to account director, then global group account director, before stepping into managing partner in 2019, managing director in 2021, and finally president in 2022. Now, after nearly 21 years with the agency, Wong is at the helm, ready to steer TBWAGroup Singapore into its next era.

Known for her strategic vision and global experience, Wong brings a blend of creative savvy and business acumen to the role. Colleagues describe her as someone who balances big-picture thinking with an eye for detail – the perfect mix for leading an agency in a fast-evolving market.

As TBWA Singapore looks ahead, all eyes will be on Wong to see how she continues to fuse creativity, strategy, and innovation to keep the agency at the forefront of the region’s advertising scene.