Tata Motors and Red Bull India rev up for extreme EV adventures

MUMBAI: Tata Motors Passenger Vehicles has teamed up with Red Bull India to power a new series of high-octane stunts that merge cutting-edge automotive engineering with extreme sport swagger. The partnership promises a run of feats designed to prove that electric can be thrilling, rugged and defiantly unconventional.

The opening challenge stars the Harrier.ev, billed as India’s most powerful homegrown electric SUV, alongside Lebanese drifting icon Abdo “Dado” Feghali, a Guinness World Record holder and Red Bull rally mainstay. The film, shot under tight wraps, is set to drop soon across digital platforms.

Chief commercial officer, Tata Passenger Electric Mobility, Vivek Srivatsa said the tie-up unites two brands obsessed with pushing boundaries and performance. Red Bull athlete Feghali praised the SUV’s torque and terrain-taming poise, saying it delivered effortless power even in brutally steep environments.

This is only the start of a campaign built on adrenaline and ambition. Tata Motors wants India to see EVs not as sensible commuters but as bold, go-anywhere machines. Red Bull, never shy of spectacle, is more than ready to oblige. The road ahead looks charged and wild.