Tanmaya Trivedi jumps from Meta to Spotify as director of sales

MUMBAI: In a sharp career pivot after a decade at Meta, Tanmaya Trivedi has taken charge as director of sales at Spotify. The move marks a heavyweight hire for the audio giant as it doubles down on India’s expanding digital advertising market.

Trivedi’s stint at Meta was a high-velocity run. He built and scaled verticals across tech, telco, auto, BFSI, travel, health, real estate, education and gaming, turning them into multi-million-dollar businesses. His tenure also saw him leading senior sales teams, driving strategy and shaping category growth across India.

At Spotify, Trivedi steps into a role embedded at the crossroads of music, culture and technology, aligning with the platform’s mission to connect artists with audiences at global scale.

His two-decade career spans Sony Pictures Networks India, UTV and Zee Telefilms, where he helped shape broadcast strategy, launch channels and lead revenue operations. Across roles, Trivedi has built a reputation as a sharp strategist with a knack for spotting trends, scaling categories and orchestrating high-performing teams.

With Spotify betting big on India’s creative economy, Trivedi’s playbook of brand building, GTM strategy and consultative selling is set to find a new stage, one tuned for fast beats, bold bets and big growth.