MAM
Star Plus puts dads in the parenting picture
MUMBAI: Who says only mums can multitask? Star Plus has just served a reality check on that stereotype with its new brand film Not Just Moms, launched at FICCI Frames 2025.
The film champions equal parenting, reminding viewers that raising a child isn’t a one-woman show but a team effort involving fathers, families, and society.
At the heart of the campaign is a familiar face, Tulsi, the beloved matriarch from Kyunki Saas Bhi Kabhi Bahu Thi. Her return in a refreshed avatar adds a nostalgic twist to a modern message, underscoring that shared responsibility at home is the ultimate family value.
A Star Plus spokesperson said, “With Not Just Moms, we want to challenge the age-old idea that mothers alone carry the burden of parenting. Stories have the power to change mindsets, and Tulsi’s comeback embodies that change.”
The campaign’s unveiling set the tone for a lively discussion between Ekta Kapoor and Smriti Irani at FICCI Frames on Revolutionising Content: Women, Television, and 25 Years of Kyunki…
Known for blending cultural resonance with mass entertainment, Star Plus continues to use storytelling as a mirror to society. With Not Just Moms, the channel reminds India that when it comes to parenting, teamwork truly makes the dream work.