Spykar joins Knot Now with 60-minute delivery for youth-driven fashion

MUMBAI:  Spykar, one of India’s leading homegrown denim and fashion brands, has gone live on Knot Now, the rapid-commerce platform specialising in lifestyle and fashion. The tie-up gives customers in Mumbai and Thane access to Spykar’s collections delivered within 60 minutes, strengthening the brand’s digital reach under its Daur Apna Hai campaign.

The move aims to tap India’s growing appetite for impulse fashion purchases, last-minute outfit needs and quick wardrobe updates. With real-time order tracking and efficient last-mile logistics, Knot Now positions Spykar among the first premium labels to offer near-instant delivery in the category.

Spykar co-founder and chief executive Sanjay Vakharia, said the partnership aligns with the brand’s mission to serve young India. “By leveraging Knot Now’s dynamic ecosystem, we aim to expand reach, deepen engagement and strengthen our community of trend-forward consumers,” he said.

Founded in 1992, Spykar has built its reputation on youthful, edgy design and innovation in denim. Its portfolio spans jeans, tops, jackets and accessories, crafted for India’s new-generation shoppers.