Škoda and BBH India unveil ‘Mind Drive’, a hypnosis twist on the Octavia RS

MUMBAI: Škoda Auto India and BBH India have launched ‘Mind Drive’, a category-first hypnosis experience that lets fans feel the thrill of the Škoda Octavia RS without ever touching the steering wheel. The idea extends the brand’s ‘Heartbreak’ campaign, born from the collective disappointment when the Octavia RS sold out in barely 20 minutes.

Rather than let that frenzy fade, the carmaker teamed with hypnotherapist Danish Sheikh to create an immersive, guided-imagination session. Participants are taken through the sensations of driving the RS: the ignition growl, the push of acceleration, the changing textures of the road; turning longing into a vivid, sensory encounter.

Škoda Auto India brand director Ashish Gupta, said the RS continues to command a cult following, and ‘Mind Drive’ acknowledges that devotion by offering a new way to experience the car’s spirit. The initiative, he added, reflects Škoda’s aim to build thoughtful and emotionally charged engagements with its community.

BBH India chief creative officer Parikshit Bhattaccharya, said the ‘Heartbreak’ campaign unlocked a fresh dimension of storytelling, and ‘Mind Drive’ pushes it further by offering an “experience for those who missed both the test drive and the booking window”.

‘Mind Drive’ forms part of a broader suite of playful, category-first ideas, including the Octavia RS non-owner’s manual and driver’s seat perfume, each designed to keep alive a car that many enthusiasts never got to claim.